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Apple Watch pre-orders will begin at 12:01 PDT on April 10

We’re now a week away from the first day of Apple Watch pre-order sales, and Apple has updated its online store to officially announce that orders will begin after 12:01 AM PT/3:01 AM ET on April 10th.The pre-order period will last two weeks (although stock likely won’t) while the Apple Watch will be available for preview at Apple Stores and select retailers. These retailers include Galeries Lafayette in Paris, Selfridges in London, and Isetan in Tokyo.

At launch on April 24th, the Apple Watch will be available in the United States, the United Kingdom, Australia, Canada, China, France, Germany, Hong Kong and Japan.

The aluminum Apple Watch Sport collection starts at $349 and the stainless steel Apple Watch collection begins at $549 while the 18k gold Apple Watch Edition ranges from $10,000 to $17,000.

The new 12-inch MacBook with Retina display (available in silver, gold, and space gray) will be available to purchase on the same day that Apple Watch pre-orders begin.

Earlier today, 9to5Mac reported new details including prices of AppleCare+ for each Apple Watch collection with warranty pricing ranging from $59 to $999. Catch up on our Apple Watch FAQ here.

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Comments

  1. James Alexander - 9 years ago

    Great that means I dont have to stay up too late since I am in Phoenix. YIPPEE!!!!

    • xprmntr - 9 years ago

      Why stay up when u can set an alarm?

      • Built Frenchié - 9 years ago

        Gives you enough time to pull out a SBA loan :-) … All jokes aside, I think keynote mentioned

      • Built Frenchié - 9 years ago

        @xprmntr I am a night owl and I want to make sure my system is up & running for the purchase

    • Built Frenchié - 9 years ago

      I will be playing ps4 while I wait for that time to purchase :-) … which model you planning on getting and which band?

      • trich1228 - 9 years ago

        Planning on going for the sport 42 space grey will end up getting it in about 4 months since so many people seem to like that combo

      • xprmntr - 9 years ago

        38mm Sport, white poly band, and ill pay 6 bux and trade the extra band for a black band for dressing up, I think the 42mm is too bulky and looks like ur wearing a TV on ur wrist, I expect future thinner iterations to make the larger screen look more appealing than this generations, some people like big watches tho, that’s fine, just not my thing, I kinda see it as choosing between the 6 and 6+, I went w the 6 128

      • 8483 - 9 years ago

        I’m planning to get the 42mm sport with a blue band. I’m going to try using bandswapper.com to trade my extra band for a white one.

      • josephferranti - 9 years ago

        I’ll be getting mine at Best Buy. I traded in some old phones and got a gift card. I will be going with the middle series 42 mm with the black leather band ($699).

  2. chrisl84 - 9 years ago

    This is just for the poor people who aren’t buying the gold one right? I mean it would be pretty cold to ask me to be up at 3am just to make a 17,000 buck purchase.

    • Gazoo Bee - 9 years ago

      I think if you are buying the Edition watch, that one of your slaves will do the ordering for you.

  3. Sweet. Was figuring it would be this way. Although with the way the iPhone pre-orders went, it’ll more likely be around 12:15 am PDT until we can purchase one.

    • xprmntr - 9 years ago

      I’m thinking more like an hour or 3 after the 1201 time

    • Gazoo Bee - 9 years ago

      I’m wondering if anyone has a line on which is the *fastest* way to order.

      For instance the last time I bought an iPhone, i was sitting there refreshing the web page for fifteen minutes and not getting through, but then on a whim I tried buying it on my old iPhone and it worked right off.

      Is it faster to get through to the store using an app versus the web? Anyone have any data on that?

      • xprmntr - 9 years ago

        I’d suggest trying on multiple platforms, iPad iPhone iMac laptop, Apple Store app Safari browser different browsers etc., what works for me for the past two times on these types of preorders is waiting a couple hours after the preorder launch, 2-3 hrs

      • guacho8 - 9 years ago

        only my experience from last year with the iphone 6, Apple’s website never worked for me that morning, tha iPad and iPhone app stores worked fine and that’s how I ordered, I’ll have the 3 of them ready to go just in case

  4. Marco Murgia - 9 years ago

    One question for all of you and expecially for 9to5Mac Staff: This means that i can take my reservation pass online on 10th and then pickup the watch on the 24th? Please pardon me for my terrible english, i’m a foreign student and i need this information because i want to pre-order the Apple Watch like the iPhone 6, with the Reservation Pass.

    • guacho8 - 9 years ago

      Your English is fine, no need to apologize, maybe someone else will confirm but I think will allow to preorder on the 10th and pick it up at the store you selected on the 24th, not sure if this option will be ready to go on launch day…

      • Gazoo Bee - 9 years ago

        Apple just announced today that this is the way it works, so your advice is correct. So good news for Marco Muria above (and many others I’m sure). A quick thinking person however will see that this could be *bad* news for those of us who already know we want one and will be trying to purchase on April 10th.

        If a customer can force them to make one up, and ship it all the way to an Apple store, but then not be under any actual obligation to buy it, then this will play absolute hell with the supply chain.

        Many people have expressed in the comments on this very site that they want to order two or there versions, and then decide on which one to buy when picking it up. This is their right and Apple is prepared to honour it, but if you don’t see this as causing huge supply problems on the day, you’re not thinking straight. Some of those combinations will sell in the store locally, but many will not and will then have to be shipped either back to the factory or somewhere else.

        If demand is low, then this will cost Apple time and money but nothing else. If demand is high (and I’m in the camp that thinks it will be), then this will almost certainly cause shortages.

  5. beyondthetech - 9 years ago

    What I still don’t get is that Apple has all of our millions of credit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight to place an order they know we already want.

    We’re automatically billed for our monthly subscriptions to iCloud, iTunes Match, Newsstand, etc. So, how about this? Just make a button next to the favorite icon that says, “yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it’s available.” No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.

    • o0smoothies0o - 9 years ago

      Uh except for the fact that it’s designed to give people a fair chance to order it, and receive it early.

      • beyondthetech - 9 years ago

        Fair chance? Who do you really think has an advantage to preorder at 12AM PDT vs. 3AM EDT?

      • o0smoothies0o - 9 years ago

        Uhh that’s unavoidable. If you do it at a normal time of day then the servers are done and no one will get through and everyone will be furious.

    • Milorad Ivović - 9 years ago

      All you’re doing is moving the rush to a different time. Instead of 12am on the 10th, it would be 12am on whatever day that button came into existence.

      The point of pre-order rushes is to get in the queue before anyone else. Your “solution” doesn’t avoid a queue. It just makes the queue form earlier.

  6. bradleyza - 9 years ago

    And in the UK?

    • Luke - 9 years ago

      On the US store there is a paragraph saying that you can reserve and pickup in store on the 24th. No trace of that wording on the European stores. A similar text is published only on the temporary storeLos ages for London and Paris locations.
      It does not make sense.

    • dilap001 - 9 years ago

      8:01 am

  7. Morten Hammarstrøm - 9 years ago

    Will it be midtnight in Paris as well, or will it be local time according to when it’s 12 am in the US? Can anyone clarify?

  8. It is a good news.

Author

Avatar for Zac Hall Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created SpaceExplored.com.