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Latest comScore data shows Apple increase lead as top OEM, iOS gain on Android for top platform

comScore today has released its latest data regarding smartphone market share. The analytics firm says that 188.6 million people owned a smartphone during a three-month period ending in April. That equates to 76.9 percent of the mobile market being made up of smartphones at this point. Apple, according to the data, further strengthened its lead. The company saw a 1.8 percent increase in market share this time around, going from 41.3 percent in January to 43.1 percent in April.

Of the top 5, LG is the only other manufacturer to see an increase, rising from 8 percent to 8.4 percent. Samsung, Motorola, and HTC all three saw a decline in market share. Samsung, still ranked number two, fell from 29.3 percent to 28.6 percent. Motorola fell from 5.2 percent to 4.9 percent, and HTC, who has been struggling greatly recently, fell from 3.8 percent to 3.7 percent.

In terms of platform market share, Android remains on top, although it did see its lead dwindle. Android fell from 53.2 percent of the market to 52.2 percent, while iOS saw its market share increase from 41.3 percent to 43.1 percent. Microsoft’s Windows Phone fell from 3.6 percent to 3.0 percent, while BlackBerry saw its share fall to 1.5 percent from 1.8 percent.

During the company’s fiscal Q2 2015 earnings call, Tim Cook stated that Apple saw the highest rate of switchers to iPhone in the quarter, corroborating the latest comScore data. Last month’s comScore data also showed iPhone slightly increase its lead.

Finally, in terms of the most popular smartphone apps, Facebook remained supreme at 71.1 percent, while YouTube and Google Search followed with 57 percent and 51.8 percent, respectively.

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Comments

  1. Now let’s hope (as shareholders) that Wall Street takes its collective thumbs out its ass and gets AAPL back on track. I’m in for the long haul, but $128? Seriously? Get with the program.

    • Andrew Maloney - 9 years ago

      Good luck with expecting more out of the share price. %market share shown above is subscribers, not sales. Considering there are still some people running around with old iPhones, and that these older phones are being passed onto children aged 13+ all the stats are telling us is that there are a large number of iPhones still in the market.

      The %sales data is the one that is most important. With iWatch not living up to expectations so far with sales, iPad in decline and the MacBook Pro series at least 12 months behind on technology the share prices are actually quite generous at the moment. The new iPhone and initial iWatch launch are what have propped the price up a little over the past 6 months, I would be holding my breath for what happens in the next 6 months.

      • Greg Barton - 9 years ago

        It doesn’t appear that you are taking fundamentals into consideration as Apple trades at a very low PE. They are selling record numbers of iphones every quarter and they cant keep up with production of the apple watch. What data tells you that the watch is failing to meet expectations.

        The macbook pros have just been updated with new graphics, ssd and trackpad.

        Do you just not like Apple?

      • Rich Davis (@RichDavis9) - 9 years ago

        Here’s what I see. First off, they are going to update more Macs and AppleTV, which should help boost sales. They are going to refresh the iPhones and iPads (large iPads will be interesting to see how many they sell), Now, the models that are selling are the 6/6+, but they will eliminate the aging 5C, the 5S becomes their entry level and the 6/6+ become their mid tier line that’ll be more affordable to more people and then the replacements for the 6/6+ which remains to be seen as to how much of an upgrade. But if they increase RAM, camera, processor, and other needed updates, it might be another huge selling Christmas. Obviously there is a certain percentage of people that upgrade yearly. I’m not one of them, but I know some people that are, especially with the programs some cellular services have been selling where they can refresh their products often for just a minimal monthly fee. Apple is OBVIOUSLY gaining ground in China and other countries due to the larger screen models and I think that will continue, maybe not as drastic of an increase, but still an increase. One thing that will help drive more Apple Watch sales is that they get the actual product in the stores where you can actually play around with the product more than you can now. I think the Apple Watch was just a type of product that requires more time before the purchase than other products and since there are so many options, people tend to wait, but I think it might be a big Christmas seller as it’s a type of product that people may opt to purchase as a Christmas gift. I can see an easy 15 to 20% year over year sales increase. One thing that’s going to increase the share value is another large stock repurchase which will take place at some point.

      • jmiko2015 - 9 years ago

        André Hedegaard: Even Tim Cook himself called it iWatch in Sep 2014.. it’s on some video

    • macnificentseven48 - 9 years ago

      Wall Street is only interested in global market share where Android has something like 80% and iOS is under 20%. Apple will never get premium value from Wall Street without having major market share in anything they do. Since Apple never deliberately goes after market share, it will always come up short in value. Apple will continue to make the most money because they get the consumer who is willing to spend but Wall Street isn’t interested in that. Market share is the only metric they’re interested in. I believe they have this idea that highest market share will always deliver the most profits in the end, but I’d say that won’t ever necessarily happen.

      Whatever Apple’s strengths are that make Apple wealthy, they’re considered weaknesses by Wall Street, so you might as well forget about the share price going much higher. Apple is pulling in revenue, profits, doing buybacks and offering dividends but the stock has run flat since February 2015 and never once reaching $133 despite record earnings. Netflix goes up every day and I know they’re not making that much money. Close to 80% share price rise YTD and I know their revenue hasn’t increased 80% in that time. It’s simply Wall Street crooked BS of turning lead into gold for special investors.

      • drhalftone - 9 years ago

        While Wall Street makes difficult to understand choices from day to day, the long term trends for Apple’s stock stick to the fundamentals. Their current stock price of $133 equates to a $931 per share price before the 7 for 1 split. Remember, the previous high was $700 per share after the introduction of the iPhone 5. That’s a 33% increase in value over two years, which is nothing to complain about. If anything, Netflix has benefitted from being undervalued, which is something Apple cannot claim.

  2. srgmac - 9 years ago

    Crazy to think how popular HTC was years ago and where they are now…they’re basically a joke now, the M9 is horrible :|

Author

Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com