Skip to main content

CIRP data worrying for Apple, shows Americans slower to upgrade their iPhones, half now keep 2+ years

Data from Consumer Intelligence Research Partners shows that iPhone owners are holding onto their phones longer before they upgrade them. Three years ago, almost two-thirds of iPhones in use were just 1-2 years old, but CIRP says that number has now fallen to just 51%.

CIRP attributes the change to a combination of the slowing pace of development and carriers switching from phone-inclusive plans to separate financing for the phone itself …

Only a few years ago, mobile carrier phone purchase subsidies encouraged customers to upgrade a phone on a steady two-year cycle with no monthly discount for holding a new phone beyond two years. Today, phone financing plans effectively reward customers who have paid for their phone in full. This motivator appears to outweigh the impact of any early upgrade options that carriers offer with the new financing plans

It’s this phenomenon that led Apple to launch an iPhone upgrade program intended to encourage frequent upgrades.

CIRP suggests that the only compelling new features can persuade users to revert to more frequent upgrading, something which appears to be in some doubt. Others, however, see similar data as a reason for optimism.

CIRP’s latest data is based on a survey of 2,767 Apple customers in the USA.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear