Apple at CES next year?

Well, someone is BSing here.  We are not sure who, but statements made by Apple and statements made by some blogs around the web about Apple’s taking part in next year’s CES simply don’t mesh.  As Mac Soda points out, Phil Schiller went on record saying this to the New York Times‘ David Pogue…

I spoke with Phil Schiller after his talk. I asked him if he could be any more specific about why Apple pulled out of the Macworld Expo—to the heartbreak of the Mac faithful who have loved making the pilgrimage to this event for 25 years.

He said what the Apple press release said—that Apple stores introduce more people to Apple’s products in a week than 100 Macworld Expos. Trade shows just aren’t worth the effort and the money.

Apple’s "last Macworld" press release says this:


Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.  Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

So who is the BSer?  Apple or CoM/AI?  I guess we’ll find out in 365 days.

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