What is Apple's "Joint Venture"?

Today, Patently Apple details a new Trademark that Apple is pursuing called ‘Joint Venture’.  At first glance, it would seem that Apple is prepping a Apple-Small Business relationship concept where it helps with IT repair, training and services, likely for a fee.  The trademark has also been filed in China and contains the following verbiage:

A International Class 035: Retail store services featuring computers, computer software, computer peripherals, and consumer electronic devices, and demonstration of products relating thereto.

International Class 037: Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services relating to all the aforesaid.

International Class 041: Education and training services, namely, personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics; arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; providing on-line publications in the nature of newsletters in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics.

International Class 042: Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.

If so, this would be a big deal.  As of now it is just a trademarked concept.