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Ad agencies preparing for the iPad's new format

The Wall St. Journal today reviews some of the advertising deals that are accompanying  upcoming iPad magazine and newspaper publications out there.

Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine’s iPad edition, according to people familiar with the matter.

Conde Nast also has some big publishers lined up as do other publications including the Wall St. Journal.  iPad advertising looks to be creating an entirely new ad market; one with totally new “in-app” capabilities, yet without a hint of Adobe’s Flash.

The video above shows how one agency is trying to capitalize on iPad marketing.

You aren’t alone if you are annoyed by the narrators of that video.

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