Apple appends its press release footer

Besides having the astronomical 1.7 million iPhones in three days information, today’s press release had something else new for us.  The footer.

For the longest time, Apple’s Footers have read:

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

However, today’s release had a new bit of copy to the end of its release:

Apple designs Macs, the best personal computers in the world, along with OSX, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

While we’re not sure if this is the way of the future, it is interesting to see how Apple is changing its priorities (and is really sticking with this often-mocked ‘Magical’ thing).

 

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