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Plex mediacenter gets smooshed into LG HDTVs has been a fantastic media center option for Macs for a few years and as of last week, also on iOS devices.

Interestingly, Plex today announced a huge deal with LG which will have the Plex software built into future  LG HDTV displays, free of charge (except LG obviously has to cover the cost of additional hardware).  At some point in the future, Plex will be ported to Windows (how about that!) as well.

That is an interesting option vs. Apple and GoogleTV’s especially with the Plex iOS client running around and Plex’s ability to do 1080P, Flash and non-H.264 format videos.

Great news for Elan, Cayce and the guys at Plex!

Press release below:


San Francisco, CA & Berlin, Germany (IFA) – September 3, 2010 – Today, Plex (, a leading software provider of an open platform for media management and consumption, announced the availability of the newest version of its service. Plex/Nine is the first open, three-screen media platform (PC, TV and mobile) designed to simplify and improve the way people experience personal, commercial and streaming content sources across a range of connected devices. Additionally, the company revealed that LG Electronics will be integrating the Plex platform technology into its 2011 NetCastTM enabled HDTVs and Blu-ray devices, making media and applications accessible through a range of products.

“After considering many alternative solutions, LG Electronics chose to utilize Plex’s media server platform technology as a part of its next generation NetCastTM enabled home entertainment products because of the breadth of available applications and content and the ease of developing new services,” said Hojun Nam, Director of LCD TV R&D at LG Electronics. “Plex’s capabilities offer our customers’ additional methods of displaying their content on LG’s next generation TVs and that is exciting to us.”

With its rapidly expanding open platform, Plex is the first and only truly comprehensive digital media management solution that spans both personal and online content. The solution’s simple-to-use and intuitive user interface allows consumers to search, navigate, consume, store and sync digital content from multiple platforms and devices. It requires no additional hardware or technology knowledge, ensuring even the most novice user will easily be able to access their favorite TV programs, movies, photos and more – no matter where they are or what device they want to access it with.

“Plex was developed to provide a simple solution for navigating an increasingly complex digital media landscape. As our access to a greater variety of high-quality content continues to grow and we create more of our own content, it is clear that we need a new way to enjoy and provide a consistent experience across the expanding universe of disparate content sources,” said Cayce Ullman, CEO and co-founder, Plex. “Plex enables LG to more easily offer a wide variety of content sources to consumers using the NetCastTM services.”

Compatibility with mainstream mobile devices, such as iPad, iPod Touch and iPhone products, and soon to be announced Android based products including mobile phones and tablets, ensures that the Plex solution is the industry’s first truly integrated three-screen media platform, allowing a seamless experience across devices and media sources. Plex’s mobile compatibility also allows users access to their content from anywhere, making content consumption and management seamless across all device types – whenever and wherever users prefer.

“We’ve been working hard to build this killer platform, and we have an amazing community who has enabled access to over 100 online content sources to date” noted Elan Feingold, CTO, Plex. “It’s exciting that this content will now be available in a seamless manner on LG’s 2011 NetCastTM enabled TVs and Blu-ray players.”

Third-party developers and owners of content have the ability to develop Plex plug-ins, which will then be available to all Plex users across all devices. Currently, there are over 100 plugins available through Plex’s service including iTunes, Netflix, CNN, Revision3, YouTube, and many others. Plex for OS X is downloadable for free, with a Windows version to be available later this year. For more information, please visit
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About Plex:
Plex was founded in 2009 by several technology veterans looking to fulfill the promise of a seamless digital media lifestyle. Plex Media Center, the flagship product, is an easy-to-use software solution that allows consumers to access digital media from a wide variety of sources. The Plex platform also enables content providers to make their content easily available across a range of devices. For more information, please visit

More information for developers can be found at

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