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iOS device breakdown: 37.7 percent or 45.2 million iPod touches

Interesting breakdown over at Asymco.  It appears that while it still over one third of all iOS devices sold, the iPod touch is trending down overall as the iPad is pulling in a bigger percentage and the iPhone continues to break into more markets with more carriers.

It always bothered me that Apple put iPod touch numbers in with other iPods when it clearly belongs in the same category as the iPhone.  Hopefully Apple stops grouping the iPod touch in with devices that can clip on your shirt and only share a common name.  It appears they are heading in that direction with the ‘230,000 iOS devices activated/day ‘ and ‘120 million overall’ tallies.

I disagree with the closing paragraph however:

The expansion of iPhone distribution plus the addition of iPad as reduced the platform footprint for the iPod, but it’s still a sizable chunk. More than one in three iOS units in use are non-cellular devices. As the iPad rolls that number could move toward 50%.

While I do think the iPad is growing in percentage, I think the 3G version is selling much better than anyone had expected, especially AT&T CEO Randall Stephenson.  You don’t change your whole mobile data strategy after a month if the iPad has only met your expectations.

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Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.

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