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Royal Mail delivers world-first iStamp

[youtube=http://www.youtube.com/watch?v=Ti6daTBZx00&w=700&h=415]

This is the world’s first intelligent stamp, delivered by the UK Royal Mail. This is an augmented reality experience in partnership withb AR specialist junaio. Point your iPhone (or Android smartphone) with the juniao app running at any of Royal Mail’s Great British Railway Special Stamps and you will launch video footage of Bernard Cribbens reciting the W H Auden poem “Night Mail”.

Philip Parker, Head of Stamp Strategy, Royal Mail, says: “This is the first time a national postal service has used this kind of technology on their stamps and we`re very excited to be bringing intelligent stamps to the nation`s post”.

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