Skip to main content

250,000 AppleTVs in 18 days. Is that a lot?

On one hand, Apple’s announcement that it had sold a quarter of a million AppleTVs in just 18 days seems like a solid number.  At that rate, a million in a little over two months (and 100M in revenue!).  Steve Jobs said he was very pleased with the sales.  But is it really that many?

A few stats to consider:

  • There are three times as many TVs used on earth as mobile phones, close to 5 billion.
  • Apple sells 275-300,000 iOS devices a day.  Those now include AppleTVs.  Over the three week launch period, less than 5% of iOS devices sold were AppleTVs (btw, that’s up 45,000 devices a day since new iPod/AppleTV announcement)
  • AppleTV, even though it has the biggest screen, is by far the cheapest iOS device at only $99.  It costs 1/5th the iPad and significantly less than half of the iPod touch.

All we’re saying is there is a lot more room for growth.  When people see what they can do with Airplay, things should pick up.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


Seth Weintraub's favorite gear