New Apple TV doubled Roku sales

When Apple launched their second-generation Apple TV back in September many thought it change the way we viewed our media. Apple’s AirPlay feature where you can stream video from an iOS device or Mac to an Apple TV just adds to the argument. The new Apple TV is not only making Apple some money but has doubled sales of the competing Roku internet-connected set-top-box. How is that possible you may ask? Well, Roku CEO Anthony Wood told Business Insider sales are up because “Apple helped bring a lot of new attention and awareness to the category.” Roku is set to pass $50 million in sales in 2010 and is gearing up for a $100 million 2011. 1 million Rokus will be sold by the end of 2010 and the $80 device is sitting near the top of Amazon’s top electronics list.

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