Skip to main content

Steve Jobs biographer omitted certain details about his plan for the TV

In an interview from what appears to be the Fortress of Solitude (OK, Brazil), Steve Jobs’ biographer Walter Isaacson revealed that he kept what he knew about Apple’s upcoming TV product out of the book because “that was unfair to Apple before they produce the TV…reporting what Steve thought it should be.”

Isaacson plans to release an expanded version of the biography in the future, perhaps after all of the products Jobs talked about come to fruition.

We’re liking the odds of Apple not only upgrading the Apple TV at tomorrow’s event, but also perhaps increased integration with other iOS devices including the use of Siri.

On the subject of an Apple TV, Isaacson continued:

“He could have retired any time. But until he died he was still there, working on what would a TV set look like, what would a great camera look like, what textbooks would be like,” said Isaacson about Jobs’ dedication to Apple. “He didn’t need to do that, but I think he was driven by the desire to create great products, not the desire to make money.”…

“I’d like to create an integrated television set that is completely easy to use,” Jobs told Isaacson, “It would be seamlessly synced with all of your devices and with iCloud.”

Jobs went on to elaborate that “it will have the simplest user interface you could imagine. I finally cracked it.”

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.

Seth Weintraub's favorite gear