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Apple’s first TV ad for the new iPad

Apple posted the first TV spot for the all new iPad unveiled earlier today and it —not surprisingly—focuses on the device’s Retina display. The ad’s tagline: “When a screen becomes this good, it’s simply you and the things you care about.” Check below for our full coverage of today’s announcements:

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.