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Even Ikea is getting into the TV business

Uppleva is Swedish for “Ripe for disruption”:

Update: a commenter with legit accents in his name, indicating superior knowledge of Swedish to mine (yet inferior sense of humor), says “Uppleva” is actually “Experience”, as in “Experience a cable-free solution”.

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Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.

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