Tim Cook with Twitter creator Jack Dorsey

[tweet https://twitter.com/markgurman/status/223099203377836032]

Apple Chief Executive Tim Cook made a low-profile, surprise appearance at the Allen & Company annual retreat in Sun Valley earlier today.

According to The New York Post, the CEO attended the event for the first time to observe The New Yorker’s Evan Osnos’ session on China:

  • While his name was on the list of possible attendees, no one knew if the low-key CEO would put in an appearance.
  • Apple’s late co-founder Steve Jobs hadn’t traveled to the annual gathering in recent years.
  • Cook slipped out of the session at the Sun Valley Inn largely unnoticed. While other business titans gathered at the Duck Pond for lunch, he headed in the direction of the lodge.
  • The session was hosted by The New Yorker’s China correspondent, Evan Osnos. Apple is getting ready to unleash the latest version of the iPad in China, the world’s largest consumer market.

The Allen & Company Sun Valley Conference is a 29-year-old annual conference hosted by private investment firm Allen & Company. It takes place in Sun Valley, Idaho for one week in July, where moguls, executives and philanthropists flock to rub shoulders. Previous conference guests have included Steve Jobs, Bill and Melinda Gates, Warren and Susan Buffett, Larry Page and Sergey Brin, Mark Zuckerberg, and more.

(Cook and Sagan pictures via BusinessInsider; Cook and Dorsey picture via mcatwellons—Thanks, @wiserjoe727!)

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