lets you create ‘micro-apps’ that interact with users

As highlighted by VentureBeat, an interesting new mobile application creation utility called has launched. The new service allows developers to create ‘micro-apps’ that are lightweight and heavily reliant on APIs that allow these smaller apps to integrate well with users. presents some examples of what micro-apps can do with users:

  • Collect wait times for restaurants from users who happen to be eating.
  • Get your fans to share photos of how they use your product.
  • Ask people in an area to take a picture of a local business.
  • Create a “visual ratings” micro-app that allows a user to submit a photo that other users can rate.
  • Create a survey that helps your users communicate what they’d like to see from your company. notes that applications can be easily built with its framework because they provide much of the code and API information. Since these apps are mobile, the aforementioned interactivity is very useful due to mobile phone features such as GPS location access and a camera.

To provide some context for developers that might be interested in developing with’s system, the company provides the following example:

For instance, a simple activity that allows users to create and answer challenges for photos around a theme is around 100 lines of code. provides a specific website for developers with instructions on how to get started. This website also gives developers some more examples and suggestions of what they could work on.

The platform is supported on both iOS and Android.

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