Black Friday was bleak for Microsoft as Surface Tablet didn’t register a blip compared to iPad

Piper Jaffray analyst Gene Munster is out with a note today comparing foot traffic and sales per hour at Apple and Microsoft retail stores for Black Friday (via Fortune). Munster’s team apparently spent eight hours outside of the Mall of America Apple Store in Minneapolis to provide us with some good stats on how well Apple Stores did compared to the Microsoft Store at the same location. Munster found customers purchased 17.2 items per hour at the Apple Store, compared to just 3.5 products per hour at the Microsoft store. However, he also reported all but two of the Microsoft store purchases were Xbox titles.

During their eight hours at the Apple Store (and two hours at the Microsoft store), Munster’s team reported an average of 11 iPads per hour—compared to zero Microsoft Surface sales. Unfortunately, the chart above doesn’t track iPhones sales.

The positive take away was store traffic was up 31% y/y, likely driven by shoppers wanting to see the new iPad Mini. The negatives were that the most popular iPad Mini (16G) is in limited supply and Mac sales (~12% of revenue) continue to appear to be impacted by the iPad and a slowdown ahead of the new iMac.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.