WSJ: Apple testing several TV set designs with component suppliers, not considered a ‘formal project yet’

The Wall Street Journal is out with a report today, citing sources close to Apple’s suppliers, on the company’s development of its much-rumored HDTV set. While the majority of the story is what we’ve heard from both analysts and past reports, according to WSJ, Apple is currently “still in the early stage of testing” but also in the process of evaluating several TV set designs with component suppliers. One of those suppliers is apparently Sharp:

Officials at some of Apple’s suppliers, who declined to be named, said the Cupertino, Calif.-based company has been working on testing a few designs for a large-screen high-resolution TV… Two people said Hon Hai Precision Industry Co., 2317.TW +0.63% which assembles the iPhone and iPad, has been collaborating with Japan’s Sharp Corp.6753.TO +7.80% on the design of the new television.

While some might speculate this means Apple is closer to bringing a TV set product to market, the WSJ noted in the same report that Apple “has been testing various TV prototypes for a number of years.” WSJ’s sources added that Apple’s TV set efforts are not considered a “formal project yet.”

Apple, which works with suppliers to test new designs all the time, has been testing various TV prototypes for a number of years, according to people familiar with the efforts. The company generally tests and develops products internally before doing so with outside suppliers.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.