Amazon just announced it would expand in-app purchasing to games on Mac, PC, and Web-based platforms, according to a press release, letting folks use their Amazon accounts to buy “virtual goods and currencies”.

Amazon’s customers can use any credit card, Amazon gift card, or Amazon credit when buying in-app items. The online retailer also offers its in-app purchasing API and services to Android and Kindle Fire, so developers from a variety of platforms can offer a “trusted and secure buying experience.”

When Amazon launched in-app purchasing for Android and Kindle fire last year, the company’s appstore director, Aaron Rubenson, explained it would take a 30-percent cut from transactions, similar to how Apple and Facebook does, but Amazon can also set pricing so developers can still receive 30 percent of the list price.

Amazon noted other benefits to today’s expansion include opening its fraud detection technology to developers, providing transaction and customer service support, and offering marketing options like in-app items available on via best seller lists, recommendations, campaigns, etc.

Get more information at, or check out the press release below. Amazon’s introduction video from last year on in-app purchasing is also after the break.

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Amazon Introduces Another New Service for Game Developers: In-App Purchasing for Mac, PC and Web-based Games

Mac, PC and Web-based game developers can now increase reach and monetization by offering customers the ability to use their Amazon account to make in-app purchases of virtual goods and currencies

Amazon’s In-App Purchasing for Mac, PC and Web-based games joins a family of Amazon services that help developers move more quickly, increase engagement, sell more content and reach new customers

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN)—Further expanding its multi-platform, end-to-end offering for game developers, Amazon today announced a new In-App Purchasing service that enables developers to let customers use their Amazon accounts to purchase virtual goods and currencies from within Mac, PC and Web-based games. With today’s announcement, Amazonnow provides In-App Purchasing services for Mac, PC and Web, Android and Kindle Firedevelopers, enabling them to offer Amazon’s millions of customers a convenient, trusted and secure buying experience. To get started developers can visit:

“Giving gamers the option to buy in-game goods using their Amazon account makes it easier for them to get what they want without ever having to leave the game environment.”

Benefits for developers with Amazon’s new In-App Purchasing for Mac, PC and Web-based games include:

  • Customers can use any credit card, gift certificate or promotional credit associated with their current Amazon account to purchase in-app items—making it simple and low friction for customers to purchase content and leading to higher sales and increased conversion.
  • Developers automatically have access to Amazon’s proven fraud detection technology, thereby reducing their exposure to fraud.
  • All transactions are supported by Amazon’s world-class, top-rated Customer Service to provide customers with the very best purchasing experience.
  • To help developers with game discovery and marketing, in-app items will automatically be available on, and in-app purchases can show up on best seller lists, recommendations and merchandising campaigns, helping customers discover new games and items, while adding another point of engagement for existing players.

“We’re passionate about making game developers successful, and we’ll continue to build services that make monetization easier and remove undifferentiated heavy lifting from developers,” said Mike Frazzini, Director Amazon Games. “Game developers build games that are used across multiple platforms and mediums. In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base. For years, Amazon has focused on making the online shopping experience as frictionless as possible, and we are excited to share this expertise and technology so that game developers can offer customers this same great experience.”

In-App Purchasing for Mac, PC and Web-based games is a part of a larger family of end-to-end services for game developers. From Amazon Web Services (AWS) building blocks like AmazonElastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and AmazonDynamo DB used for backend infrastructure, to services like Game Circle (which includes capabilities like Achievements, Leaderboards, Friends, and Whispersync for Games across devices) that enable developers to create more engaging gaming experiences, to services like A/B Testing and Game Connect (which lets developers marry the ease and security of shopping onAmazon with the convenience of having virtual goods delivered directly to customers’ game accounts), to providing distribution to millions of Amazon customers via the Amazon Appstore for Android and the Digital Games Store on, Amazon provides the most complete platform for game developers.

“We were excited to work with Amazon on integrating In-App Purchasing into Forsaken Planet,” said David Sterling, Vice President of Sony DADC’s LOOT Entertainment. “Giving gamers the option to buy in-game goods using their Amazon account makes it easier for them to get what they want without ever having to leave the game environment.”

“We love that Amazon will allow players of FreeFall Tournament to buy virtual items using the same login credentials and payment information they already have on file with We think it will help minimize buying friction,” said Chris Scholz, CEO of Free Range Games. “We also feel good knowing Amazon is very trusted and secure, and we think it will give our players the same degree of confidence that they have when purchasing any other item on”

“When we discovered that Amazon was offering In-App Purchasing for PC, Mac and Web-based games, we were eager to participate. Amazon has worked closely with our publishing platform team and gone the extra mile to make sure our implementation will be fast and easy for our upcoming action-RPG game KingsRoad,” said Mark Spenner, GM, Rumble Entertainment. “Amazon’s In-App Purchasing creates an opportunity for increased discoverability, and we are excited that our in-game items will be offered to the very large Amazon customer base.”

About Digital Games Store for PC, Mac and Web-based Games

The Amazon Digital Games store offers customers more than 3,000 games including free-to-play and massively multiplayer online games, and makes it easy for developers to distribute their Mac, PC and Web-based games. Developers can visit the Getting Started Page to find out more information.

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