T-Mobile boasts ‘Ocean Size’ bandwidth per customer in colorful new iPhone 5 ad

T-Mobile’s new iPhone 5 ad “Pipes” claims the carrier has 50% more bandwidth per customer compared to other networks.

While overcrowded networks can slow your data down, T-Mobile’s nationwide network has the room to let unlimited data flow freely. With 50% more bandwidth than other carriers, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

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While that claim is interesting to think about in itself (possibly due to relative network vacancy), T-Mobile’s approach to advertising the iPhone 5 compared to the ads we see from Apple is most notable.

T-Mobile’s ad features pink liquid flushing out of a tube representing bandwidth speed, but the visualization reminds me more of mysterious pink slime rather than blazing fast data speeds.

Recognize that guitar anyone?

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Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.