Skip to main content

T-Mobile boasts ‘Ocean Size’ bandwidth per customer in colorful new iPhone 5 ad

http://www.youtube.com/watch?feature=player_embedded&v=h2Scc6fGz9o

T-Mobile’s new iPhone 5 ad “Pipes” claims the carrier has 50% more bandwidth per customer compared to other networks.

While overcrowded networks can slow your data down, T-Mobile’s nationwide network has the room to let unlimited data flow freely. With 50% more bandwidth than other carriers, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

While that claim is interesting to think about in itself (possibly due to relative network vacancy), T-Mobile’s approach to advertising the iPhone 5 compared to the ads we see from Apple is most notable.

T-Mobile’s ad features pink liquid flushing out of a tube representing bandwidth speed, but the visualization reminds me more of mysterious pink slime rather than blazing fast data speeds.

Recognize that guitar anyone?

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel