At least some Apple Stores will hold back some iPad Air inventory for Personal Pickup, later purchases


While Apple Stores across the United States are expected to have significant supplies of the iPad Air, some Apple Stores have been told to allocate a smaller number of devices for purchases handled in the early morning.

For example, depending on the store and market size, a few dozen to several dozen units of each model in every color and internet-connectivity option will be allocated for purchases before 12 noon.

Once the store-specific sales number for morning purchases is hit, some stores will not offer those models until later in the day or via Personal Pickup…

After noon, Apple will start processing purchases conducted via Personal Pickup using the unallocated inventory of iPad Airs. Additionally, the rest of the inventory will be utilized for walk-in-purchases later in the day on Friday. Apple is also excepted to stock up on iPad Air supply for later in the launch weekend and for next week.

This process by Apple doesn’t seem designed to create artificial constraints, but more of a way to ensure that all customers, including those that reserved through Personal Pickup, have the ability to purchase an iPad Air if they come in late Friday, Saturday, Sunday, or any other day in the near-future. Apple CEO Tim Cook previously said that some customers may not find an iPad Air on launch day.

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  1. Todd Mundt - 9 years ago

    What doesn’t seem clear to me, and perhaps isn’t clear to anyone yet, is if personal pickup will be a purchase option for someone buying at 12amPT/3amET. Or if this will kick in for online purchases at some point on Friday. I’d like to click the purchase button at 3am ET and have the option to walk in the store and pick it up on Friday. This may not be possible but it’s not clear to me.

  2. Matt Bobafett Battle - 9 years ago

    It is quite unclear. I’m wondering if people who purchase online at 12am PT would have to wait until after noon on Friday to go pick their purchase up. I wouldn’t mind that, as long as I can order it at 12am PT and be guaranteed the one I purchased is available that Friday. If this is indeed what they are doing, then that would alleviate the need for two lines in the morning.