Apple takes Apple Store app Passbook gift card integration international

Back in October of 2012, Apple introduced the ability to purchase gift cards via the iPhone and iPod touch Apple Store application. These gift cards could then be shared via email to family and friends for use in the Apple Store. These gift cards could also be used via the Passbook application that Apple introduced with iOS 6. Since that time, the functionality has been exclusive to the United States, but today, Apple has taken it international.

Apple has updated the Apple Store app for several countries, including the United Kingdom, Canada, Italy, Australia, but not many of the countries in Europe in which we checked. Users in each of those countries can now buy Passbook-enabled gift cards through the application. There is no word on when the remaining European countries will see the feature.

Update: Three days after publishing this update, Apple also released a second update to address various bugs and other issues.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. Luca Boccaccini - 9 years ago

    It’d be interesting to check if this feature acknowledges / allows cross-country purchases, for instance as a gift to a friend of mine living in the US, when the digital gift card is topped up here in Italy.

  2. App Store application link takes me to Find My iPhone app. I live in Norway.

    • Lee Palisoc - 9 years ago

      Do you have apple stores in Norway? If none, then that would answer your question.