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PayPal has announced a new section dedicated to online gift card purchases. The “Digital Gifts” store has opened with what PayPal describes as a “marquee merchant”, namely iTunes. Although buying iTunes gift cards with PayPal has been possible for a long time thanks to eBay, this is the first time PayPal is selling the cards directly through themselves.

Naturally, you can pay for the cards with your PayPal account credit. The company poses the store as a really simple way to give a meaningful gift to someone for the holidays.

Buying a digital gift from PayPal is as easy as one-two-three: select a gift and denomination, enter your PayPal ID and Password, send the gift to a loved one or redeem it on the spot. Simple, convenient and secure. To help open the digital doors we have just started offering iTunes codes.

The store is currently offering iTunes cards in $15, $25, $50 and $100 variants. Gifts can be bought for yourself or gifted to someone else via email. Whilst PayPal is not offering the best deal by any measure (offering gift cards at face value), the service is quick and convenient.

Amusingly, despite being a digital good, the store is reporting that $15 and $25 cards are already “sold out”.

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.