iPhone market share in China more than doubled following 5s and 5c launch


Data from smartphone market intelligence specialist Counterpoint shows that iPhone market share in China more than doubled between September and October even before launching on the country’s biggest carrier, China Mobile.

Apple’s market share rose from just under 5 percent to 12 percent, taking it from 6th place to 3rd place, behind Samsung and Lenovo … 

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Apple had previously seen its share fall from 9 percent in early 2012 as the market was flooded with relatively high-spec Android phones at low prices.

With wildly-varying estimates of the likely effect of the China Mobile deal, there will be huge interest in the numbers following the iPhone’s official launch on the carrier on the 18th.

Pre-orders start today, and Fortune noted that the reservation page was notching up website visitors at the rate of one every two seconds.

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  1. turists - 9 years ago

    Somehow unrealistic, if China Mobile alone had 42M iphones before the deal, so increase from 5 to 12% would mean increase by 140% in one month, that is +60M iphones..

    • Ben Lovejoy - 9 years ago

      Yes, I’m rather skeptical of that particular figure. Given the unofficial nature of most of the numbers so far, there’s a fair amount of guesswork going on.

    • Rocwurst (@Rocwurst) - 9 years ago

      You are confusing installed base with monthly sales.

      42 million iPhones is the total number of iPhone users who are with China Mobile since the iPhone was launched in 2007.

      12% is the percentage of smartphones sold in China in October 2013 that were iPhones after the launch of the iPhone 5s and 5c – a very different number.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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