Tears everywhere: Apple features its new holiday commercial on its homepage


Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’

The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.

Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.

It is clearly something Apple is proud of and maaaybe its ad of the year?

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  1. Scott Adams - 9 years ago

    And then there’s Microsoft/Nokia’s stunning marketing for the season…


    Caution…two minutes plus of your life that can never be recovered.

    • Andre Angelantoni - 9 years ago

      Wow, I honestly can’t imagine why that ad ever got approved. Makes me want to run away from their product, not embrace it.

  2. Jubei - 9 years ago

    Even if your a fanboy of MS/Nokia, that video should make them squirm and want to go potty.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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