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Wells Fargo downgrades AAPL based on gross margin concerns

Photo: e-architect.co.uk

Well Fargo has downgraded AAPL stock from ‘outperform’ to ‘market perform,’ citing the fact that the company’s gross margins have typically fallen 2.25 percent in the two quarters following the launch of a brand new iPhone model (rather than an S upgrade).

Our bullish thesis on Apple had been predicated on the expectation for gross margin (GM) expansion driven by the 5s cycle. While we still have conviction in the gross margin thesis (and the potential for iPad/iPhone unit upside), we believe this may be largely embedded into the valuation.

The bank has not changed its valuation range of $536 to $581, though is presumably now expecting something toward the lower end of the range.

Wells Fargo’s Maynard Um said that he also believed the balance of power may be shifting away from Apple to the carriers as they shift away from subsidized deals (read: disguised loans) to higher up-front costs and/or separate phone financing.

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Comments

  1. rogifan - 10 years ago

    And of course the stock is down 1% pre-market. Yet when there were upgrades and increases in price targets over the last month the stock did basically nothing. Wall Street is convinced Apple’s best days are behind it and I’m not sure what Apple can do to change that perception.

    • Ben Lovejoy - 10 years ago

      It’ll jump right back up again when Apple launches new products and analysts issue wild projections for sales, then fall again when those wild targets aren’t hit …

  2. Marklewood at Serenity Lodge - 10 years ago

    I wouldn’t believe any speculation coming from Wells Fargo!

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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