Toshiba: “Leading Innovation”

Toshiba MacBook Pro

Toshiba’s new Chromebook at CES looks a lot like LG, Samsung, and HP notebooks from IFA. “Leading Innovation”

Author Ad Placeholder
Will only appear on redesign env.

Toshiba-MacBook-Pro

CES coverage brought to you by Belkin

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. Julian Ngu - 9 years ago

    It’s like Chrome in MacBook Pro/Air.

  2. Consumer response in a store: “Hey, it’s a MacBook Air! Wait, why is there only Chrome? How am I supposed to do anything? What the [cuss word, most likely] am I supposed to do with this Chromebook thing?” Now I know a few people with Chromebooks and they like them. But for a completely uneducated consumer who knows nothing about them, they’ll think it’s a MacBook Air until they start using it.

  3. Matthew Kelly - 9 years ago

    Clearly Leading
    Clearly Innovation
    Clearly Toshiba has run out of ideas.

  4. Johnny K. (@jk4287) - 9 years ago

    Dude, you call that “Leading Innovation”

    BS!…

    It’s called, leading copy-cat… look at the keyboard, it’s very similiar to MBP at all, and it even copied the most thing I hate about MBP keyboard – the world smallest arrow keys!

    I am not big Apple-fan, but this is very obvious it’s a copy-cat product.

    Shame on you.

    • Zac Hall - 9 years ago

      I think that was the point. Subtle sarcasm.

  5. Joe Tee - 9 years ago

    All I can say is lol

  6. And herein lies the folly of the OS boxes:

    They have NOTHING unique to offer.

    They’re just hardware repositories for whatever the OS of the year is. There’s no reason for Toshiba or anyone else to innovate or do anything remotely interesting. Right off the bat 75% of their marketing is stripped from their control. It’s a Chromebook. Any R&D they do would instantly price them out of the market. What good would hardware R&D do when at the end of the day it runs the same crippled OS that runs on the other guy’s cheap crap? 0% marketing incentive. I just feel sorry for the designers & engineers that work for these companies. I can relate.

  7. zBrain (@joeregular) - 9 years ago

    the sad part is, unknowing customers would think, apple copied these copy-cats.

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.