In less than 2 days, over 3 million iTunes users downloaded U2’s newest single, Invisible, for free, which helped push Bank Of America’s donation to the Global Fund past $3 million. The song was downloaded more than 1 million times in just the first hour after the commercial originally ran.
Truly showcasing the reach of a Super Bowl ad, these staggering results dwarfed Bank Of America’s initial pledge of up to $2 million. Starting today, ‘Invisible’ will be available for $1.29 on iTunes with all proceeds going to support the fight against AIDS.
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