iOS dominating Enterprise, despite Android market share


A report by mobile enterprise specialist Good Technology shows that while iOS devices may be falling behind in overall market share, they are the devices of choice in the enterprise market.

iOS activations made up 73 percent of total device activations in Q4, up from 72 percent in Q3 and 69 percent in Q2 of 2013. Android activations decreased one percentage point quarter over quarter and came in at 26 percent of total device activations.

The report also broke the numbers down by smartphones and tablets … 


iPhone activations were 54 percent, with iPad at 19 percent. Taking just the tablet activations, Android looked almost irrelevant at just 8.6 percent.

Good’s numbers don’t give a completely accurate picture of the market as they exclude Blackberry, which is still present in significant numbers in the corporate sector, even though new activations will be very low, and Good’s customer base excludes those using Google Apps, and thus will tend to under-estimate Android usage.

The overall numbers, though, are broadly in line with those recently cited by Tim Cook, who described Apple’s success in the enterprise market as “unbelievable” and promised more to come.

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  1. rzozaya1969 - 9 years ago

    I think it’s easy to see why. Apple more controled environment (both in the app store and what you can do in the device) makes it easier for IT to manage. Probably better security (who isn’t worried in the corporate word about that?).. and being an excelent product also helps ;)

  2. Thats Because Android is for freeloaders, this is the reason why there is not even one straightaway success story for a developer on Android. No one is making money on android not even google. The only people who make money out of android is phone manufacturers. Android people dont need Google play store because they get all there apps through p2p sites.

    • Rajith Raj - 9 years ago

      I think You are not much aware about Google Android.”No one Making money Even Google too” ??
      From where you got these senseless information.Dude for example Microsoft makes more money from Android than it does its own Windows Phone OS..

      • rzozaya1969 - 9 years ago

        I think that a report says that Apple makes better money than Android and people just move that comment further appart…..

        Anyway, I do think that if I developed apps for mobile, I would be looking more at iOS than Android… unless I could write for both…

  3. it’s always been like that – nothing new… Android just isn’t secure enough for enterprise…yet.

  4. rzozaya1969 - 9 years ago

    I thiunk that you’re also a fanboy of apple then… not all android users are like that, and not all apple users are another way.

    I think that both systems are very good, I prefer Android because I prefer being able to choose parts. If I were recomending a phone for a standar user, iPhone would be easier. If I were choosing a mobile platform for a company, iOS would be more secure and very likely easier to administrate

    • rzozaya1969 - 9 years ago I think I left that message to a deleted one… sorry, but it might make no sense…

    • herb02135go - 9 years ago

      Yes, security has to be a priority which is why iPhone is popular in enterprise.
      I think the phones are also cheaper.

      However, the Good program isn’t close to its name.

  5. The way this plays out is that Mobile Device Management companies like Good, Airwatch, and others simply can’t offer any controls on Android that do not violate the OS’s goals and fundamental philosophy. It risks following the same trajectory as Linux on the desktop. At the risk of offending the Android crowd, I simply don’t see a solution to this without a complete rewrite of the OS from the ground up – something that perhaps has a similar interface on the front to ease adoption, but that has a completely different philosophy driving its development underneath. The question then becomes: is it still Android?

    As for Microsoft, the complete lack of manageability is symptomatic of a company that thought they could leap-frog the many years of experience that Apple had already invested in their mobile platform. They couldn’t, quite possibly irreparably so. Considering the failure of Windows 8 and the question of whether it was partially responsible for the rapid decline of the PC, business leaders must decide how much confidence they still have in the company as a whole. I don’t expect Microsoft to be able to address these issues any time soon. I certainly would not want to be in CEO Nadela’s shoes right now.

    As for us, we will happily continue to purchase Apple products and manage them using the MDM solutions available. These are becoming so capable that we are actually considering them to manage our desktop Macs as well.

  6. More and more people are enlightened after switching from Android to iOS…


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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