AT&T cuts price of Mobile Share Value plan as T-Mobile offers more data, unlimited international texting

From tomorrow, AT&T will cut the price of its 2GB data plan tier ‘Mobile Share Value’ from $55 to $40. In total, this plan will cost you $65 per month in data charges for one device, comprised of the reduced $40 data plan and a $25 device charge. As usual, there is a $25 charge for each device that shares the data allowance. For one device, this represents an overall reduction of approximately 20% of AT&T’s current offerings. Otherwise, the plans remain the same with unlimited talk and text service, unlimited international messaging in addition to the shared data.

Yesterday, T-Mobile announced more ‘Uncarrier’ changes to its plans. T-Mobile has doubled the LTE data bucket from 500MB to 1GB on the $50 Simple Choice plan. The data cap on the $60 plan has also been increased by 500MB, from 2.5GB to 3GB. The carrier has also introduced a new $80 tier, which offers unlimited data on 4G LTE.

The reshuffling has meant that the $70 option has suffered slightly, going from unlimited 4G LTE to just 5GB of data, although T-Mobile has doubled the tethering allowance to 5GB too.

However, T-Mobile now also bundles unlimited international texting into all of its plans. This means texting worldwide is now completely free, a big saving compared to charging per text sent as before. AT&T bundled unlimited international texting into its plans back in February.  T-Mobile also announced a slight expansion of its global free data roaming to include Afghanistan, Guam, Honduras, Macau, Uganda, San Marino and the Canary Islands.


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  1. rwiley17 - 9 years ago

    So what about the 4 GB and 6 GB plans from AT&T? Will they also see a reduction in price?

    • Justin Krzanowski - 9 years ago

      This actually started for at&t a few weeks ago but you had to call to have the changes made. I went from having a 6gb to a 10gb and saving $30/month.

  2. Raudy De Leon - 9 years ago

    does that mean my $70 dollar plan i tmobile will change or am i grandfathered in?

  3. weakguy - 9 years ago

    Gotta love competition. However, US cellular plans are still very expensive compared to many other parts of the world.

  4. standardpull - 9 years ago

    If regulators didn’t step in, AT&T and T-Mobile would have merged. And if they merged, prices would have gone up across the industry. At least now there is some notion of competition.

  5. RK Soni - 9 years ago

    AT&T announced to offers 2GB sharable data i.e 1GB each for two for $90 while
    T-Mobile offers great deal 1GB each for three family members at $90 only ….Mr Legere is awesome guy !!!….

  6. Derek Mounce - 9 years ago

    If anyone wants to join Sprint my framily ID# is B00690276kM (capital B zero zero 69 zero 276 lowercase k capital M) last 4 digits of number is 0192 join me and get service for as cheap as $25 get unlimited data for $20 more plus having service for 31 days receive a $200 visa card for porting your number over


Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.