Apple planning 6th (or 7th?) Manhattan Apple Store on Upper East Side Madison Avenue


New Yorkers (and the tourists who come to the city) love their Apple gear, it seems, and five stores in Manhattan just isn’t enough. Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex.  The race to #6 after Soho, Meat Packing District, 5th Avenue, Lincoln Center, and Grand Central is on as ifo Apple Store reports that Apple is planning to open a sixth store on the island in a former bank building on Madison Avenue next year.

Continuing its tradition of creating magnificent stores from historic buildings, Apple has begun work to transform a former bank building on New York City’s Upper East Side into a retail store. Various sources confirm that construction planning is underway for 940 Madison Avenue, a limestone and marble building now occupied by luxury retailer VBH …

‘Iconic’ is pretty much the shorthand specification for an Apple Store, whether it’s constructing something new and amazing like the flagship Fifth Avenue glass cube, or buying an existing stunning building. 940 Madison Avenue fits the latter bill, constructed from limestone and marble and retaining most of its original features – shown here in its VBH form.


The building offers a 95-foot wide storefront, and a total of 9,000 square feet of space – including the original bank vault. While some of that space will of course be reserved for storage and back office functions, 9,000 feet of Apple retail space would typically generate a cool $54M per year. Apple’s online store also just passed Staples to become the second-biggest online retailer after Amazon.



FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. Jon Mang - 9 years ago

    “Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex which would make five after Soho, Meat Packing District, 5th Avenue and Grand Central”
    Upper west side is missing. So that would make six.

  2. Larry Furtsch - 9 years ago

    You left out the Upper West Side Store, They already have five. The two new proposed stores makes 7

  3. afuentes18 - 9 years ago

    if only they would open more stores near me

  4. Ben Lovejoy - 9 years ago

    Thanks, Jon and Larry

  5. Still no love for Brooklyn… *sigh*

  6. James Kuang - 9 years ago

    They should really open one on 34th street between 5th and 6th avenue. There’s been a vacant 2 story, 3 storefront wide space with all the aluminum on glass look. It used to be the Esprit store but its been empty for a while now. Would make a nice spot to fill the lack of Apple store in midtown Manhattan.

  7. Lagax (@Lagax_) - 9 years ago

    Apple should go to smaller cities and not open 100 stores in 5 cities. I have to drive one hour to get to an apple store and then there are two in one city. Why?!

  8. chudman85 - 9 years ago

    Gee 5 to 6 for New York with not even 1 here in New Zealand frustrating because ATM my ipad is in Australia because the front camera stoped working arghhh


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear