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News Hub and Live Blog: Apple’s ‘wish we could say more’ iPhone, mobile payments and wearables event

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

Seth Weintraub | 11:41 magsafe induction charging

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17

Seth Weintraub | 11:16 Real Gold

Seth Weintraub | 11:14 2 size Apple Watches

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

Seth Weintraub | 11:09

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

Seth Weintraub | 11:04

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

Seth Weintraub | 11:02

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

Seth Weintraub | 10:56

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

Seth Weintraub | 10:53 Apple Pay

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

Seth Weintraub | 10:39 New Gyroscope in camera

Seth Weintraub | 10:36

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 seems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 6 plus has new horizontal display

Seth Weintraub | 10:13

Seth Weintraub | 10:12 1080P display in Plus

Seth Weintraub | 10:12

Seth Weintraub | 10:11 Pshiller:

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09

Seth Weintraub | 10:08

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 

LOL

Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

Breakfast:

The view:

The New York Times‘s Mike Isaac hopped on the wrong bus:

Mossberg on site!

Great food offerings from a company with $160+ billion in cash:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. rebanga - 10 years ago

    “Some products may contain nuts.”

  2. Dimitri Kyriakis - 10 years ago

    It seems like a few bands are going to this. Maybe something to do with Beats Music? Also it seems like the stage ( White dome) is something to do with either music or the phones being demoed live. Who knows until we see. Can not wait!

  3. luckydcxx - 10 years ago

    awesome coverage so far! i love the pictures … wish i was there :(

  4. sirfrancis0 - 10 years ago

    White cube is a Apple store to show how the payment system/ibeacon will work or training room to show iwatch in action.

  5. I’m streaming it on Ustream for Windows / Android folks: http://www.ustream.tv/channel/apple-keynote-special-event-9-september

  6. wkd152 - 10 years ago

    I know it’s obvious the iWatch is debuting today, but I feel like the the fact that the invite has the Apple logo looking like a SUNDIAL should make it beyond a doubt!

    • wkd152 - 10 years ago

      The iPhone was compared to the monolith from 2001 Space Odyssey, a representation of intelligence and birth of understanding. In my opinion, the iWatch/iTime is being compared to a sundial, the birth of the clock and tracking the time of day.

  7. What???? you donno Coco Lee?… what????.. never mind, I donno either

  8. Eli Matar - 10 years ago

    Something wrong with the way its streamed at the Apple website anyone?
    The Sound is mixed. As if there is 2 songs running together.

  9. Dimitri Kyriakis - 10 years ago

    What is going on? The Live Video feed from the Apple site is having major issues….TV Truck schedule? Then shuts off & restarts?. Ummm..

  10. Andy Mario - 10 years ago

    Oh my…2 music tracks…bad video with interlacing lines… then intro went offline. Now the video is back (bad as before) and I’m hearing the chinese translation!!

  11. Coco Pazzo - 10 years ago

    Is the video working for anyone? (Yes, I’m on a Mac and using Safari). Originally saw folks filing into hall, but once they went to the color pattern, schedule, it disappeared, except for the “breaking down barriers” graphic. Know Tim Cook is on stage, etc., but no real live feed.

    • Coco Pazzo - 10 years ago

      Reloaded apple.com/live and now the video is working 1:11 p.m. EST.

      • Coco Pazzo - 10 years ago

        What fun. Yes, I now have video and the Apple rep talking about the iPhone6 …but I am also hearing what I assume is Japanese or Chinese commentary in the background. Hmmmm.

  12. horatiu (@horatiu) - 10 years ago

    Apple, your live streaming is not working!!! WTF!?!! either you see live pictures, either songs, or delayed videos. Plus, when they speak live, you hear a chinese translation!!!!

  13. xbepax4224 - 10 years ago

    Chinese voices???????????????? mine keeps freezing!!!!!!!!!! anyone else????????

  14. apple.com vid feed seriously bad. And what is up with the simultaneous Chinese on the same audio track?!
    Someone’s getting fired…

  15. Dimitri Kyriakis - 10 years ago

    Apple really fucked this up for live streaming on their own website. They care about showing off the phone yet they couldn’t even proper for the streaming properly. I wonder who is to blame here. Now even accessing the Apple website it says ” Access Denied”..

    Apple really dropped the ball on this once again.

  16. Menno de Boer - 10 years ago

    The livestream is an unmitigated disaster. It keeps cutting, and does anybody else have the Chinese simultaneous translation?!?

  17. Thanos Sofias - 10 years ago

    what’s up with live streaming?

  18. JM Designs (@JM_Designs) - 10 years ago

    Access Denied! apple.com is #failing with the video feed on Safari

  19. mostling (@mostling) - 10 years ago

    It all just works… Right, the stream doesn’t work for shit…

  20. kjl3000 - 10 years ago

    Am I the only one hearing the stream with an overlayed female chinese translator (i´m located in Germany, thats really odd…) besides, the stream is breaking down every minute… guess i´ll have to wait for the recorded stream… crap.

    • Peter Rzazewski - 10 years ago

      Im getting the same in Canada. It seems they didn’t do a good job testing prior to airing. Not very apple-esque.

  21. Stephen Sohn - 10 years ago

    I get the live stream then it dies then I got an Access Denied. I can barely hear them over the Chinese Interpreter.

  22. Brent Howatt - 10 years ago

    Live streaming is dead for me all of 120 miles away. When it was working I was getting English and Cinese SAP at same time. Fail.

  23. xbepax4224 - 10 years ago

    REALLY disappointed

  24. Peter Rzazewski - 10 years ago

    What’s with the Chinese voice over ????

  25. Jett Facey (@JettFacey) - 10 years ago

    worst stream ever!! i skipped work for THIS? unwatchable. Chinese voices, truck TV, bad quality, 2 tracks of music at same time, this ruined my day.

  26. Robert Woolford - 10 years ago

    You would have thought they would have worked out how to live stream by now/ Didn’t they get the memo that 1,000’s upon 1000’s of people will be watching.

  27. Brent Howatt - 10 years ago

    Video is back, but they have upped the volume on the Chinese SAP.

  28. Lachlan Sunderland - 10 years ago

    Wow the lifestream is messed up. I could barely watch up until now. It seems to have settled down now but there are three different languages being spoken at once!

    Come on Apple you’re better than this.

  29. Brent Howatt - 10 years ago

    Chinese is gone, but now I’m getting German.

  30. Nikos Simou (@nikosinath) - 10 years ago

    the live streaming is a disaster, for the world biggest company this is unacceptable

  31. kjl3000 - 10 years ago

    Oh, wow, somebody noticed the chinese translator and turned it down… only 30 minutes later… worst live stream ever. (sorry for the comicbookguy quote!)

  32. Leonson Stapleton - 10 years ago

    That CAMERA Quaality is SICK!!!

  33. Brent Howatt - 10 years ago

    And we’re back to “Access Denied”

  34. Jason Nowicki - 10 years ago

    The live stream is horrible. One minute a chinese woman talking, the next freezing, then the TV truck, then review of 5 minutes previous. *shakes head*

  35. Nikos Simou (@nikosinath) - 10 years ago

    The Chinese language in the background is not for an event like this, it is understandable the size of the market but it is not acceptable to stream the vent in such a poor quality and with Chinese language in the background

  36. Stephen Sohn - 10 years ago

    The stupid TV truck again

  37. Josh Bartz (@bartzjosh) - 10 years ago

    Wow. Whole Apple.com website is throwing ‘Access Denied’. Ouch :(

  38. Ross Stewart - 10 years ago

    ‘Wish we could say more’ ? Yeah, you really are.. in Chinese! Come on guys sort this out, and the broken feed.

  39. Dave Kilgariff - 10 years ago

    Apple.com site crashed, no live feed on my IPad.

  40. Jesse McIntyre - 10 years ago

    How about the phones internal storage sizes?

  41. Mr. Grey (@mister_grey) - 10 years ago

    Gosh, this U2 nonsense is just cringeworthy. I thought I would never live to see the day when an Apple event was such a complete, embarrassing disaster as this one was from start to finish.

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