Big-name analysts seemed satisfied with what they saw and heard during Apple’s launch of the iPhone 6, Apple Watch and Apple Pay, reports Forbes. Summarising investor notes from a dozen major companies, Chuck Jones found the general feeling was that Apple had delivered what was expected.
The overall average of AAPL stock price targets was $109, against the current price of just over $100. Analysts pointed to a range of factors in forming their views, among them …
- Better than anticipated iPhone 6 availability (against rumors of the larger model going on sale later)
- iPhone 6 and 6 Plus are priced right
- iPhone 6 Plus cannibalising iPad mini sales would be good for margins (more profit on the phone)
- iPhone likely to continue to grow in the key Chinese market
- Significant (but not amazing) iWatch sales next year, estimates ranging from 10M to 37M
- Apple Watch pricing (and thus margins) likely to be higher than anticipated
- Apple Watch just the starting-point for Apple’s future in wearables
- Apple Pay (in particular), HealthKit and WatchKit all make the Apple ecosystem more appealing to consumers
The big unknown, says Jones, is iWatch pricing: “there are multiple price points and we only know the $349 entry model.”
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“Significant (but not amazing) iWatch sales next year, estimates ranging from 10M to 37M
iWatch pricing (and thus margins) likely to be higher than anticipated”
What is an iWatch?
The name of the Apple Watch, including inside Apple, until this past Tuesday. The move was likely to steer clear of Swatch’s similar iSwatch trademark. Something they didn’t have to do.
I’m at least in good company: http://viptest.9to5mac.com/2014/09/10/were-not-the-only-ones-used-to-calling-it-the-iwatch-even-tim-cook-slips-up/ (corrected, thanks)
Surprised they aren’t dumping on Apple to continue manipulating the stock. I’m personally looking forward to all the devices that were announced.
I don’t really see the point of the Apple Watch – it seems like a solution for a problem no-one has. Then again, I didn’t see the point of the iPad when it first launched and look where we are now…
A lot of analysts feel the same way.
Did you see the LA Times?
It’s getting panned overall.
Not surprising. But it’ll still sell after people play with it. I’m thinking the Sport version will sell the most as it’ll make sense as a daily watch / activity fitness tracker. I don’t see many gold ones selling at all. I think at that level, people prefer their Swiss made time pieces as jewelry.
The iPhone6/plus did not live-up to customers’ expectations. Too many products with little innovation. Apple should have made the iPhone6 with image stabilisation and with full-HD screen. One good product is better than many with diff specs.