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Verizon to offer double data on select service plans, won’t throttle unlimited customers after all

After watching its competitors loosen up their data rates, Verizon has decided to get in on the action. Starting tomorrow the carrier will begin offering increased data allowances to customers committed to its More Everything service plans at no additional cost. Subscribers signed up for Big Red’s $110 12GB data plan will be bumped up to 15GB, while the carrier’s $130 16GB monthly setup will jump to 30GB.

Customers paying for 20GB to 50GB ($150 – $375 per month) of data will be eligible for double their monthly allowance, a promotion similar to what we’ve seen from Sprint and AT&T. Like its rivals, Verizon’s offer comes to an end on October 31st, so you’ll want to act fast to take advantage of this deal.

In other news, Verizon was originally set to start throttling its grandfathered unlimited data customers today, but it appears the carrier has had a change of heart. In a statement to GigaOM, a company spokesperson said the following:

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We’ve greatly valued the ongoing dialogue over the past several months concerning network optimization and we’ve decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.

So it looks like Verizon’s unlimited data holdouts are still managing to hang on, but considering the carrier’s track record, we can’t help but wonder if this new decision is actually permanent.

(via Verizon)

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Comments

  1. calvin797 - 10 years ago

    How come AT&T is not unlimited (5GB throttling). We as customers should create a petition since AT&T prevents active users from filing class action lawsuits. D:

  2. Zach Hartpence (@zhartpe) - 10 years ago

    AT&T needs to follow suit! This 5GB per month “Unlimited” is a pain!

  3. beyondthetech - 10 years ago

    You smell that? That’s competition. Thank you, T-Mobile.

  4. Jay - 10 years ago

    Hell, if Verizon had permanently doubled the 4GB customers to 8GB at no extra charge, I might’ve actually considered moving my family to one of the tiered plans. Guess I’ll keep paying full retail for phones & keep unlimited.

    Once Verizon kills the unlimited plans, we’re switching to another carrier.

  5. herb02135go - 10 years ago

    Here’s a tip that’s saved me a lot over the years:

    When you have about six months left on your contact, call your carrier and see what they will do to keep you from bailing.

    Ask for the retention department. If you have only a few months left your ETF won’t be much. I’d ask what the ETF is and say that I’d make up the savings in a month by terminating and going to a non-contract phone.

    I did this several times and got good results.

  6. I was considering switching, but still no real simultaneous voice and data.

  7. I was excited to hear that AT&T was doubling data for new and current customers but bummed to find out that they left the 10GB MSV plan out of the promotion, even though my family is totally fine with that allotted amount. I’m really hoping that this move by Big Red will end up motivating AT&T to show some love to us customers on the 10GB plan.