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Starwood CEO says iPads make CEOs more productive than PCs

Tim Cook isn’t the only CEO to favor an iPad over a computer to run a company: Starwood Hotels CEO Frits van Paasschen told the WSJ that he dumped his PC and now does all his work on an iPhone and iPad – with the assistance of a Bluetooth keyboard.

I thought, you know what, I actually don’t use [my PC]. I do all of my work via mobile so essentially my office is wherever I go, and I can be much more productive.

Some of the limitations of a smaller device encouraged changes in behaviour that boosted productivity, he said.

Meetings at Starwood are paperless, emails are shorter, and Mr. van Paasschen won’t open bulky spreadsheets. “When I get the massive file, the first thing I’ll do is send it back and say tell me the key points that I actually need to understand.”

While van Paasschen admits that not all roles can be performed without a PC, one of his senior VPs, Chris Holdren, has followed his example, saying he no longer uses a PC even when working on presentations: “Now I just use my iPad.”

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Comments

  1. philboogie - 9 years ago

    If that is the case someone should buy Satya Nadella an iPad since MS isn’t doing much in the consumer market

  2. imagine how much productive he’ll be on an iPad Pro.

  3. Computer_Whiz123 - 9 years ago

    This is why I am an apple developer instead of an android developer.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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