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Apple now leads the luxury gift market in China, taking the #1 slot from Hermès

Apple is on rather a roll at the moment. A new world record for quarterly profitsBest-selling smartphone maker in China. Joint leader of the global smartphone market. Record-breaking app store earnings. Now Reuters reports that it’s picked up a new accolade, leading the luxury goods market in China.

Apple Inc has taken the number one luxury gifting spot in China from designer goods maker Hermès International SCA, according to a Hurun luxury report on Thursday, reflecting the iPhone maker’s recent hot streak in the country.

Hermès is a French maker of designer clothing and accessories, known for its scarves and handmade leather luggage … 

Apple also beat Louis Vuitton, Gucci and Chanel to the title. The Hurun luxury report is an annual survey of the spending of millionaires in the country which has been running for more than a decade.

The launch of the Apple Watch in April is likely to solidify Apple’s position in the Chinese luxury goods market.

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Comments

  1. 89p13 - 9 years ago

    While all this attention is great – I hope that Apple doesn’t let it obscure the fact that they are # 1 because they:

    1) Make great products
    2) Innovate with new products
    3) Support their products
    4) Improve their products
    5) Raise the bar with their products

    Congratulations to Cook and Company – Keep up the great work. Do Not Rest On Your Past Accomplishments. Strive for New and Better

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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