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Apple airs filmmaking iPad ad narrated by Martin Scorsese for the Oscars

On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.

https://www.youtube.com/watch?v=-LVf4wA9qX4

The iPad wasn’t the only Apple star at the Oscars; company co-founder Steve Wozniak played a part in a Cadillac (not Apple Car!) commercial below:

https://www.youtube.com/watch?v=EGhaOV0BPmA

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Comments

  1. Beautiful ad, as always. Apple actually understands that their products are for people.

  2. Carlos Ferrari - 9 years ago

    I’m sorry but if those people have money to buy all that equipment – cranes, stabilizers, etc – why would they use a crappy iPad camera to shoot their video if not for advertising purposes?

    • nullifiedone - 9 years ago

      Camera costs a whole lot more than those things

      • Carlos Ferrari - 9 years ago

        Ain’t a GoPro better than the iPad camera, better suited for some of those tasks (like throwing paint at) and perhaps cheaper than those things?

      • theagentmike - 9 years ago

        Yeah I believe GoPro camera is actually about $100 less than the entry level iPad Air 2 showcased in this ad

      • nullifiedone - 9 years ago

        Cant see how a gopro would be better aside from being cheap
        Ipad has a 1080p camera, and there are apps that let you do things right away for vid recording
        And you can edit on the go… Id pick the ipad over the gopro

  3. Funny how every ad starts with a Chinese guy.

  4. William Robinson - 9 years ago

    The Oscars also had a Samsung ad with a woman making a movie with her whatever android device it was.

  5. amine Bajeddi - 9 years ago

    Was I the only one to read Mercedes toward the end of the Cadillac Ad?

  6. Aaron Luther - 9 years ago

    Anyone know where you can find the handheld mounts they were using with the iPads?

  7. LSMTD (@LSMTD) - 9 years ago

    For me, what makes an iPad powerful isn’t a comprehensive set of filmmaking tools from writing the script to doing postproduction, but what’s important to me is using my iPad as an ssh client (free app): I can remotely control a Unix computer, and even write code in it. Vim with an external keyboard on iPad is as good as using vim on a proper computer. (No need to download finky coding apps with crappy in-app purchases).

    Of course an Android tablet would do it at a cheaper price, but I have other uses for my iPad.