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Apple Watch ‘pop up’ stores prognosticated for Paris, London and SXSW


Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

Apple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.

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Comments

  1. BlueLightAlarm - 9 years ago

    “prognosticated”?! Who the fuck even speaks like that?

  2. The fanfare and ad hype this watch is getting reminds me of really shitty movies Hollywood invested millions in and is scared is going to bomb. It’s a watch.

  3. Sam Ainsworth - 9 years ago

    Well someone bought a thesaurus :’)

  4. patthecarnut - 9 years ago

    Because SXSW ALWAYS comes into the conversation when talking about Paris and London. Sheesh!

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Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


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