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Apple asks some Apple Watch developers to hold announcements until after event

Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…

Apple asking developers to hold off on their announcements represents another move from a company keen on controlling the complete message for their product introductions. On Monday, March 9th, Apple will expose several upcoming WatchKit applications, and it strongly appears that Apple wants to direct the apps message instead of letting its developers do the marketing. Another developer source who attended the workshops in Cupertino says that Apple asked developers for a copy of any code or design materials to “prepare material for their keynote and press media to show a healthy [Apple Watch apps] ecosystem at launch.”

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Comments

  1. bpmajesty - 9 years ago

    Totally makes sense. I see no harm here. If I were a developer and Apple asked me to hold back for a few weeks or even better, turn over my code and keynote to them so they could make it better, I’d be more than happy to comply. Thats the ultimate free advertising and marketing by the worlds largest company.

  2. Gregory Wright - 9 years ago

    To late, Money Wiz jumped the gun. http://moneywizapp.com

    • jrgibson1 - 9 years ago

      I’m sure MoneyWiz loved the free advertising, but they weren’t the only company to announce they would be supporting WatchKit…besides, who is to say that MoneyWiz was invited to these workshops.

      Oh. One more thing. Learn to spell.
      Got it? Get it. Good.

      • I take it with your sarcastic comment to Gregory about his spelling you have somehow managed to construe his post as being anti-Apple?

        Wow.