Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:
All of the films are 15 seconds in length and showcase a variety of capabilities that the iPhone 6 and 6 Plus feature when it comes to its recording capabilities. For instance, one video shows off the slow-motion feature of the device, while others show the superb macro recording of which the iPhone is capable.
All of the videos end with a simple “Shot on iPhone 6” slide followed by a screen giving credit to the original reorder of the clip. Apple is featuring this new category of Shot on iPhone content directly on its homepage, as well.
With the still images showcased as part of the Shot on iPhone campaign, Apple noted that some of the pictures had been edited in Instagram, Snapped, and Adobe Photoshop Express. We assume the same disclaimer applies to these videos, although Apple makes no mention of the editing on the video-specific campaign page.
You can view all 7 of the short Shot on iPhone videos on Apple’s website here or via the embeds below:
https://www.youtube.com/watch?v=FwaV1pIJyZU
https://www.youtube.com/watch?v=Ub3KngBv0E4
https://www.youtube.com/watch?v=3P2NgVq9Foo
https://www.youtube.com/watch?v=zQ3zxIX3UAk
https://www.youtube.com/watch?v=6DOmgey5-4w
https://www.youtube.com/watch?v=5iVXyPHDPB4
https://www.youtube.com/watch?v=-1KI3pXQaeI
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Odd section by Apple. Odd as in not very interesting. Photo ad campaign was good but this feels not great. The dog would be terrible. Cricket (game) one unflattering. Etc. There’s better iPhone 6 videos found on YouTube.
Aw, but my dog is so cute!
Wow you must have shot some great videos so why not show us what you and done.
sorry should be ‘had’ and not ‘and’
Really, the only one I don’t care for is the dog one. I think the cricket game is beautiful.
Oh and Apple’s HTLM5 player is the junkies thing that has existed ever. It concisely causes issues for me and has for a couple of years now. WTF are they doing in Cupertino. How is YouTube switch to HTLM5 full-time and I never ever ever have playback issues in Safari, but I do on Apple.com and Apple makes both he player, the browser and the hardware it plays on?
excuse the typos I’m typing in bed
I’m confused. Are these videos supposed to be special? Did Apple randomly pick user submitted videos to gather this collection of uninspired, boring footage?
You don’t find the one with the gull special?
It’s just amazing.
There’s definitely a big camera bump coming in the 6s. They’re getting people psyched about it now.
these should be the the next commercials
Hmm… One of the photos said it was edited on Instagram yet it’s not a square… Apple is lying