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UK bank Barclays delays Apple Pay as it seemingly thinks its own service can compete

When Apple announced that Apple Pay would be coming to the UK in July, there was one major bank missing from the list: Barclays. While the company tweeted that in was in “constructive talks” with Apple, it seemed odd that all other major UK banks had managed to reach agreement while it hadn’t. We may now know the reason for this.

CNET reports that Barclays is hoping to persuade its customers to use its own bPay mobile payment service instead. Rather than embedding a virtual card in an iPhone app, the company wants people to apply a sticker to the back of their phone – or carry a keyfob or wear a wristband … 

The good news is that Barclays at least isn’t creating yet another payment platform. Although branding it as a new service, it’s actually nothing more than the chip from a contactless card embedded into other things (and the sticker may even be just a rebranded version of something first launched in 2012). The bad news is that it offers no greater security than existing contactless cards, so will be forever subject to the same low transaction limit. Oh, and if your sticker falls off your phone, anyone who finds it can use it.

The service also works in a clunky fashion, linked to a prepaid account completely separate from your bank account, which has to be manually or automatically topped-up when it runs low. Barclays appears to have gone this route in the hope of persuading customers of other banks to open a bPay account too.

While the move would have made sense a year ago – I’d have probably opened an account myself, slipping the sticker inside my iPhone case – it makes very little sense less than a month before the launch of Apple Pay. If you’re a Barclays customer, letting the bank know that this isn’t a substitute for Apple Pay may help nudge along its talks with Apple.

While Apple Pay in the UK will initially be subject to the same £20 (soon to be £30) transaction limit as contactless cards, higher limits are expected to be supported by new payment terminals a little further down the line.

Thanks, Tom

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Comments

  1. rnc - 9 years ago

    Ridiculous those idiots, am I supposed to wear my credit card as an ultra fashionable plastic band? I bet it stinks bad after a couple of days.

    • standardpull - 9 years ago

      Barclays don’t come across as being that smart when it comes to dealing with the normal public. I wouldn’t be surprised if they have a bunch of expensive executives and consultants developing this “strategy”. Those people would have already won even if this “plan” loses millions.

      You have to love management that doesn’t care about their responsibility of managing someone else’s money.

      Maybe I’m wrong. But I don’t think so.

    • Check out the difference in attitude with Lloyds, who I bank with here in the UK:

      Stephen Noakes, Managing Director Retail Customer Products, Lloyds Banking Group said:
      “We are delighted to offer Apple Pay in the UK and look forward to providing this service to
      our Lloyds Bank, Halifax and Bank of Scotland personal customers later this year. The way
      consumers fulfil their banking needs is changing in the UK, as our customers want to bank
      and transact on the go – offering Apple Pay utilises the latest technology to respond to this
      ever increasing demand.”

      :)

    • freediverx - 9 years ago

      Moronic? Yes. But it doesn’t affect Barclaycard customers in the US.

    • Jack Smith (@jacksmith_) - 9 years ago

      £15 for a sticker! Are they joking?!

  2. Charlie Banks - 9 years ago

    As a Barclays customer the lack of support for Apple Pay makes me want to switch banks and then this idea comes along. I agree a year ago this would be good but now that Apple Pay is pretty much hear it is old technology, I just hope they realise that and jump on the Apple Pay bandwagon!

    • rnc - 9 years ago

      Their execs must be 50 or older and this must have looked like what they think would be appealing to the 20-30 demographic.

      Old people…

      • Pat - 9 years ago

        Apple is run by 50 year olds…

        #clown

      • Charlypollo - 9 years ago

        You just got owned, sheep.

    • theinkedteacher - 9 years ago

      I’m extremely concerned about the level of security and that alone makes me want to switch banks.

    • vboom90 - 9 years ago

      I work in the same building as barclays head office in London, they put an exhibit in the lobby 2 weeks ago about how they celebrate moving forward and embrace the future then miss arguably one of the most influential moves in payment history in favour of something my Australian bank had 3 years ago. Thanks Barclays, competitor here I come unless this gets turned around in the next few days.

    • Kevin Neal - 9 years ago

      I switched away from barclays as soon as I heard they weren’t supporting apple pay

  3. Paul Inskip - 9 years ago

    I love that Barclays continues to make it even easier to make people the victim an easy target for regular £20 fraud, stickers and keyrings, why would anyone chooses this over something that requires a level of security that  pay provides??

  4. Stuart Denton - 9 years ago

    Reblogged this on Reviews, Commentary & Opinion and commented:
    It’s a neat idea from Barclays but it’s far too late and Apple Pay will prove to be the overwhelming choice in due time.

  5. GadgetBen - 9 years ago

    This has to rank at the top with the biggest corporate failings I have ever seen. How much money have they ploughed into this? It must be millions. Whoever is in charge of this project has completely failed as a businessperson.

    In what world does your market research on wearables conclude that what people want is a bank branded bracelet, instead of an Apple Watch or Android Watch or other market leading brand.

    It reminds me of the parent who is just a complete embarrassment at a party. There’s a professional dancer on the dance floor and the parent gets up and tries to dance with them. That is how you define Barclays right now.

  6. Gaz Beirne (@gazbeirne) - 9 years ago

    They have been trying to get this embedded sticker idea going for a while. They sent me one years ago and I just didn’t want to ruin my phone with it. I still have it somewhere.

    I’m glad I left them last year. First Direct have been brilliant for me.

  7. Tim Lawson (@TP_Lawson) - 9 years ago

    It beggars belief that Barclays should offer an alternative to Apple Pay when the latter service appears to have been accepted by all other UK banks. If Barclays wish to offer their own service as an alternative, that is their choice but as a customer I know that I won’t be using it. I want to minimise my apps etc. not have a separate one for each service I choose to use. Who knows what Barclays R&D must have cost but I predict their service will flop. In fact I wonder if they actually did any ‘R’ before the ‘D’!? I’ll be moving banks if they don’t sign up to Apple Pay.

  8. I can understand that they probably had this in the works for a while, but once they heard about Apple Pay, they should have saved themselves some money and embarrassment and just conceded.

  9. airmanchairman - 9 years ago

    Laughable exercise in sheer futility…

    Not for nothing is it said that the Mother of Fools is forever pregnant…

  10. Nick David (@N1ck2D) - 9 years ago

    Why would I wear a wristband Barclays? Seriously. If its free and has a pedometer and all sorts of stuff, Id wear if, but if its dumb and only allows you to spend more money, why would I wear that ugly thing?

  11. jkruehne - 9 years ago

    haha, I own a sticker like this (not barclays, but the same kind of “thing”)
    – I didn’t stuck it onto the back of my iPhone (looks ugly)
    – I didn’t paste it inbetween the cover (wasn’t flat on the table anymore)
    – I didn’t use it anymore :D

    but, hey, UK people – why not paste it in-between an :apple:watch band :D

  12. alanaudio - 9 years ago

    I had been a customer of Barclays for decades, but switched to a rival because Barclays simply don’t understand how to use technology for the benefit of customers. When I switched to an alternative, I couldn’t believe how more technically advanced my new bank was and that I was able to do almost everything on-line.

    It doesn’t surprise me in the least that Barclays decided against using Apple Pay and instead are trying to foist a third-rate alternative onto their customers.

    It’s actually very straightforward to switch bank accounts, your new bank will do most of the work for you. I’m surprised that people continue to use banks that don’t look after their customers properly.

  13. Gunay Oksar - 9 years ago

    Not good news. No apple pay for Barclays customers for a while then. The question is which bank should I transfer to. And if I was a banker, and my bank is offering Apple Pay, I would use this to steal as many customers as possible from Barclays.

  14. alanaudio - 9 years ago

    If you’re looking for an alternative to one of the big banks, I would recommend the Nationwide. They are very efficient and when they have made a slight mistake, they apologise and make it right.

    Their technology works well with Macs and IOS devices and they were almost alone in supporting Macs many years ago when other banks insisted that customers had to use PCs running Windows. Best of all, their fees and interest rates are more favourable than most.

    I adopt a principle where if a bank screws up three times, they get dumped. I’ve been with Nationwide for many years and am still waiting for a first significant cock-up. HSBC lasted about 2-3 years, Lloyds lasted about a year and Santander lasted just a few months before my three mistake rule eliminated them.

    I would also add that it’s a good thing to have a second bank account running within a different bank, but largely dormant with just a little money in it to keep it alive. If your main bank starts doing things wrong ( technical failures or poor service ), you can get an existing account up to speed in minutes and circumvent the problems.

    • Gunay Oksar - 9 years ago

      Thank you. Nationwide it is then :) I already like them since they are already promoting Apple Pay on their website.

  15. Mylo (@mylokaye) - 9 years ago

    What a joke!

  16. tomtubbs - 9 years ago

    Is there a cap on in app Apple Pay purchases?

    Barclays has had the sticker thing for years and it hasn’t taken off.

    • freediverx - 9 years ago

      I’m not aware of any Apple-imposed limits on Apple Pay transactions, but each merchant is free to set their own limits. Macy’s, for example, sets a moronic $25 limit, beyond which they require a signature. As if signatures were secure.

  17. Natwest have Pay on their main page, happy days, roll on Wednesday :)

  18. tomtubbs - 9 years ago

    Barclays PayTag from 2012 http://www.digitalspy.co.uk/tech/news/a377328/barclays-unveils-paytag-mobile-phone-smart-sticker.html just their old NFC stickers ?

  19. John Smith - 9 years ago

    Is this just Barclays (the bank) or is Barclaycard, the (credit card) as well ???

    Barclaycard has been pushing the sticker tag idea for some time as well. I won’t have one, and also leave my contactless Barclaycard secured in my house, because the scheme has ZERO security.

    If the no apple-pay thing does apply to Barclaycard, then I’ll probably move to another credit card provider.

    I’m starting to come round to the idea that some of these financial institutions and merchants are not against apple-pay because of costs or charges, it’s because they want to monitor the personal information they get from current credit/debit cards – so I’m probably going to have zero tolerance of any one not accepting/facilitating apple-pay.

    • freediverx - 9 years ago

      The banks has access to all your purchase history even when using Apple pay. Merchants hate Apple Pay because they want to track your purchase habits and they hoped to introduce a payment system of their own that bypassed banks and their service fees.

      • John Smith - 9 years ago

        Mmm … so half right with my concerns. I think you are right about that loss of tracking being a big issue with the merchants.

        Still interested to hear if this no apple-pay decision applies to Barclaycard as well.

  20. Danielle Hallett - 9 years ago

    I’m in the process of becoming an ‘ex’ Barclay’s customer for exactly this reason.

    I *want* Apple Pay to allow me to carry less chuff around with me and in my purse. The fact that Barclays think I want more things dangling from my wrist or stuck to my phone tells me they have no idea about what their customers want.

    (As an aside, First Direct have been very welcoming and are in the process of transferring my direct debits for me.)

  21. macnificentseven48 - 9 years ago

    Nice try. It should get some users but let’s see how long it lasts.

  22. jamessmooth - 9 years ago

    Is this a joke? This feels like a joke…

  23. I don’t even bank with Barclays, or any UK bank, but this is a terrible choice, first they weren’t signed on with Apple Pay, and now they are releasing their own payment platform, which is inadequate compared to Apple Pay.

  24. AbsarokaSheriff - 9 years ago

    Although I think Apple Pay is great and my primary purchase mechanism, this is still intriguing. Especially if it were to be rolled out as the same time as Apple Pay. I like this because it could increase use of Contactless/NFC which benefits all users of Contactless.

    My chief concern would be security but presumably they have something up their sleeve regarding this.

    There are still lots of iPhone 5’s which will work with Apple Pay and the Apple Watch but this hardware is pretty cheap. Not necessary to get an Apple Watch. And there are plenty of non-Apple smart phones. Android Pay will eventually also make it’s way to the UK but in the meantime Barclays customers have this.

    I also like the idea of a prepaid account for things like open tickets such as a bar tab or tolls or hotel room charges that is not tied to a credit card. For events and conventions, having something you can purchase or buy with for a fixed amount also intriguing.

    The key thing is to roll this out simultaneously with Apple Pay. There’s more than one way to skin a cat.

    • freediverx - 9 years ago

      How long have you been working for Barclay?

  25. NQZ (@surgesoda) - 9 years ago

    Really? A “bPay” wristband? LOL! Who is going to wear that thing let alone buy it — I wouldn’t wear that if you gave it to me for free…this is ridiculous.

  26. I don’t think Apple Pay will kick off here in the U.K. And I’m a big Apple fan
    It’s great in the states, because you guys don’t even have chip and pin let alone contactless.
    But why would I take my phone out, and have to use TouchID to make a payment when I can just tap my card on a reader with no verification and be good to go?

    • Ben Lovejoy - 9 years ago

      When Apple Pay has the same low transaction limit as contactless cards, I agree – but as soon as the new terminals come online and retailers start signing-up to sensible limits, then it’s Touch ID versus PIN, and there Apple Pay wins.

    • freediverx - 9 years ago

      That sounds very convenient until you lose the card and anyone who picks it up can use it to make purchases with out a pin, signature, or biometric reading.

  27. Thomas Yoon - 9 years ago

    Dear Barclays,

    No.

    That is all.

  28. Gary Zieses (@GZieses) - 9 years ago

    What nimrod at Barclays actually thought up this inane idea? Do they really think that people want another layer in the way of making a payment. They’ve not made it easier as has Apple, they’ve made it more difficult.

    Really Barclays? Shame on you.

  29. Levi Freeman - 9 years ago

    There were heavy amounts of advertising on the TFL London underground this morning along the escalator. First time I heard of bPay. Im not entirely certain but surely apple pay launches on Tuesday – with iOS 8.4?

  30. Ben Powell - 9 years ago

    See – had they have given these out at say, Glastonbury – this would have made a lot more sense..

  31. font9a (@font9a) - 9 years ago

    Oh god! Yes, please sign me up to track me everywhere I go with that absolutely *smashing* wristband!

  32. You are I would contend so wrong it is funny:

    Apple only have a 15% market share in Europe, Apple Pay only works on the Iphone 6, addressable base lets just say very small.

    ApplePay will also be limited to £20 at many terminals as well:
    http://www.nfcworld.com/2015/06/29/336285/apple-publishes-uk-contactless-faq/

    ApplePay works on a phone famous for its battery going flat quickly, which Bpay does not have so lasts forever, at least I can pay on TFL late at night on the way home. I can see all these Iphone 6 users stuck at the barrier, maybe Iphone will install emergency charge points by the gates oh and what happens when you tap in but can’t tap out as the battery goes flat on your journey.

    Top up is no hassle once linked is totally automatic – what is the problem?

    I only want contactless for payments where time is important, majority of these are sub £20 so no issue

    I wear my Bpay running, cycling, down the allotment even in the shower – like to an Iphone take the bashing that the BPay wristband did and still work – I had the one.

    So yes if you want to be flash, sure use ApplePay, want to be practical use BPay

    PS: you still might get mugged for your Iphone6, less likely for the BPay wristband

  33. Stuart Cato - 9 years ago

    Typical of Barclays. We will just have use Amex instead. Come on Barclays, get with it

  34. Stuart Cato - 9 years ago

    Maybe Barclays customers who are Apple Users would strongly disagree and ask Barclays to urgently re think. Or we will use other means

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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