Pinterest’s new Buyable Pins shopping feature rolling out now to iPhone & iPad users


After first announcing plans earlier this month to become a storefront of sorts with a new Buyable Pins feature, Pinterest just confirmed the feature is rolling out today for iPhone and iPad users in the US. In addition to the new buyable pins feature, Pinterest is also launching “Shop our picks” with curated lists of items for various product categories.

As a catalog of ideas, our mission is to help people bring their creative ideas to life. In the next few weeks, 30 million Pins all over Pinterest will become buyable (this includes Pins people have already saved that will light up with blue prices at launch). You’ll see products from brands like Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Gardener’s Supply Company and Michaels, and Shopify stores like Poler Outdoor Stuff and SOBU.

Pinterest notes that users will notice a blue price tag next to buyable pins that will show up in user’s home feed, boards, category feeds, search results and recommendations.

Here’s a closer look at how the feature will appear in the iPhone app:

The feature is rolling out slowly in the US. If you’re a Pinterest user, keep an eye out for an email notification that will let you know when buyable pins are available to you.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. AbsarokaSheriff - 7 years ago

    This seems like a very useful feature for the added security and convenience. But not every buyable pin is an Apple Pay buyable pin.

    I have been able to find a few retailers on Pinterest that support Buyable Pins with Apple Pay too date. Out of the usual suspects that support Apple Pay in their stores: Macy’s, BloomingDale’s and Cole Haan have Apple Pay buyable Pins. Smaller retailers include MadeSmith, Kay’s Crochet Patterns, Lostine, Lyfie. Bomisch, Peg and Awl, Lucky and Lovely, Whiskey River Soap Co. and many, many more.

    The smaller retailers, at least the smarter ones IMO, want to reduce the friction of paying.


Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.