Recently, we discovered that Apple was in the process of revamping its third-party accessory packaging within retail stores. As reported by our own Mark Gurman, Apple has been working on this co-designed packaging with accessory makers for the past six months and now it’s finally hitting store shelves…
The idea here is to have a uniform look across all products sold within Apple retail stores. As expected, the packaging is all white, with a product shot, and simple fonts to identify the accessory inside. This doesn’t apply to all accessories available in Apple retail stores at the moment, but there are plans to work with more accessory makers in the future.
We’ve put together a gallery of the new packaging which have become available today in many Apple Stores around the world. Macotakara also published a closeup shot of the new Mophie packaging design which we first detailed in our initial discovery of the Apple memo sent to employes regarding the change.
Check out the gallery below (click to enlarge):
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