Apple Music’s Beats 1 radio station partners w/ MTV to exclusively announce VMA nominees

Beats-1-VMAApple is putting a big focus on exclusive content with its new Apple Music streaming service. In addition to the debut of exclusive music, interviews, and content uploaded directly by artists on the fly, it appears the service’s 24/7 live radio station, Beats 1, will also be the source of exclusive industry news and events.

The proof of that comes in the form of an announcement today that the station will exclusively reveal nominees for the upcoming Video Music Awards. Clearly Apple has partnered with MTV in order to be first to make the announcements, and it’s obvious from the effort that Apple hopes Beats 1 won’t just be the venue for new music, but also a source for music fans when it comes to news and other industry related events.

In addition to exclusive music from artists and industry news and events, Apple is also hiring music video producers and other creatives to help work alongside artists in creating Apple-produced music videos and other original content for the service.

Beats 1 will announce the MTV VMA nominees on Tuesday at 7AM PT/10AM ET.


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  1. incredibilistic - 8 years ago

    After Apple announced Apple Music the CEO of Spotify reportedly emitted a sigh of relief. Can’t imagine he feels the same way now.

    Apple making some pretty aggressive moves to differentiate themselves from the competition.

    • joe smith (@joe815smith) - 8 years ago

      Huh? No one watches the VMAs anymore. They’re about as relevant to the current music industry as cassette tapes.

      • Jamie Gilder - 8 years ago

        Really? Nobody watches the VMAs anymore? Okay – it’s not as big as its glory days. But hell, it’s still world news the following day. The winners, the outfits, the performances, all of this will be watched live by millions.
        Not to mention the hundreds/thousands of red carpet photos that could possibly have Beats 1 logos scattered on the wall behind.

        I also think you’re forgetting just what demographic Beats 1 is aimed at. Yes, it’s a world station but they do specialise in pop/chart/rnb and the like. – This is the exact artist repertoire of the VMAs.


Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.