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A report from Clammr collected data on podcast listening habits shows that iOS dominates Android on mobile usage. Despite Android having a larger install base of smartphone devices than iOS, the iPhone is responsible for the vast majority of podcast listening. According to the study, 82% of smartphone podcasting listening takes place on an iPhone with the iTunes Store podcast directory being a significant reason for uptake.

In addition, despite the vast array of third-party podcast apps available for the iPhone, the report says that over three-quarters of users listen to podcasts on the iPhone with Apple’s built-in native Podcasts app.

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Unfortunately, the report does not drill down into specifics of all podcast clients but does suggest that 78% of podcast listening on iOS occurs through Apple’s default app. Clearly, having the app preinstalled on the system (as of iOS 8) drives a lot of usage. The app is also prominently featured in the App Store; searching for ‘podcast’ brings up a full screen advertisement for the native Podcasts app pushing third-party competitors below the fold. Other clients are fighting over just 22% of the total market.

The report also indicated that podcasts are a ‘mobile phenomenon’ with two-thirds of users joining in with either a tablet or phone, with just one third listening on a traditional PC or Mac. Combining this statistic with the 82% number, it can be estimated that over half of all podcast listening takes place on an iPhone (66%*82% = 54%). Although the report does not have information on the desktop market, it is very likely that a significant proportion of desktop podcasting also flows through an Apple app, iTunes, thanks to the large directory of shows. This makes Apple a huge influential force in the podcast market.

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.