Report: Apple Watch sales took an estimated 75% of global smartwatch marketshare in Q2 2015

Apple Watch 75% marketshare Strategy Analytics

New data from research firm Strategy Analytics shows that Apple’s introduction into the smartwatch market made a dramatic shift in both the overall size of the market and which companies are on top.

According to the firm’s data, Apple claimed a massive 75.5% of the global smartwatch marketshare in Q2 2015 with the launch of the Apple Watch in late April. It also shows that Apple’s entrance stole a huge portion of Samsung’s marketshare as the previous smartwatch market leader dropped 66 points from 73.6% marketshare to a single digit 7.5% … 

Author Ad Placeholder
Will only appear on redesign env.

Strategy Analytics also highlights the year-over-year growth of the global smartwatch market at 457.3% from Q2 2014 before Apple’s entry to Q2 2015 which includes initial Apple Watch sales.

The firm’s data depends on rounding Apple’s Watch shipments to vendors around the world at an estimated 4 million units, relatively in line with the conclusion drawn from Apple’s revenue in the accessory category met with Tim Cook’s description of growth in that category after yesterday’s quarterly earnings.

The data also presents a decline in units shipped from previous smartwatch market leader Samsung from 0.7 million units shipped globally to vendors in Q2 2014 to 0.4 million in the same quarter in 2015. The collective Others group in the smartwatch category did see an increase in units shipped year-over-year though from 0.3 million to 0.9 million. Apple’s estimated 4 million units dominates the 5.3 million smartwatches shipped globally in Q2 2015, however.

Even if you just ballpark the numbers in the new report, the narrative for the Apple Watch’s debut is very different than the iPhone’s launch. With the iPhone, Apple only gradually broke into the smartphone market while the Apple Watch is virtually defining the smartwatch market in terms of marketshare.

And while it was previously believed that Apple Watch sales may have been higher during the initial launch day than after, Tim Cook noted during yesterday’s quarterly conference call that Apple sold more Apple Watches in June than in either April or May, lending evidence to the continued growth of Apple’s marketshare for future quarters.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. Haha, Samsung and others.

  2. Haha, units. Who cares? Useless metric for investment.

    • rnc - 8 years ago

      That’s why this study is free and you didn’t pay for it.

  3. scumbolt2014 - 8 years ago

    Major flop-arino.

    • Rich Davis (@RichDavis9) - 8 years ago

      It’s a new product market that’s got relatively no history. Plus, this type of product is probably a big Christmas seller, so we need to see what it’s going to do after the first Christmas season. They are still selling millions of units each quarter. You also have to realize that they still have not rolled out the product in all of their markets and this product isn’t as widely distributed since it’s only direct with Apple, for the most part. This product doesn’t get sold through their normal reseller channels. I’m sure if this product got rolled out in all markets and was sold in all of Apple’s resellers that it would have had more sales.

  4. amine Bajeddi - 8 years ago

    from 0% to 75.5% in 3 months !! Yeah…Apple and its Apple Watch are doomed…. #sarcasmt

  5. Edison Wrzosek - 8 years ago

    All I can say at these analysts, BAAAHAHAHAHAHA!!! I’m just dumbfounded at how these people don’t feel immense shame at putting this crap together and having the balls to publish this rubbish… No one, not even Apple (and especially not Samsung) release any real numbers about the sales of their wearable products, and these morons come out with “stats out of our asses” and put it up as gospel that this is the current landscape?!

    Anyone, ANYONE, who believes anything these dinks have to say is just as dumb as they are.

    • rnc - 8 years ago

      Sorry that hurts your feelings.

      These aren’t “analysts” predictions.

      This is a sales report.

      • Tatsumi014 - 8 years ago

        Yes, a sales report by an independent research firm not affiliated with Apple. Tim Cook already stated that they were not going to release any info on exact sales figures for the Apple Watch/iWatch so these numbers honestly don’t mean much unless Apple steps up confirms or deny the data that’s being used in this report.

      • Rich Davis (@RichDavis9) - 8 years ago

        The analysts can take what numbers Apple does publish and derive approximate unit numbers. they know that most of the Apple Watches sold are the aluminum models. Analysts aren’t as dumb as people portray. They aren’t 100% accurate, but they are a lot closer than naysayers think because they know the average selling price of their other products and approximate sales figures. Please note that analysts are trained to dive into the numbers. When these analysts make future predictions, they aren’t that far off from reality. Being off by 10% or less is pretty accurate when it comes to making a future prediction if they have past numbers to work from. The problem Apple has is they didn’t release the Apple Watch in time for Christmas which is typically their biggest quarter, and since it’s not rolled out to all markets or sold through all of their normal reseller channels, the product sales aren’t going to be as strong as their iPhone product line. I would predict that eventually, about 20 to 25% of the iPhone users will eventually own at least one Apple Watch. But that’s going to take a few years since it’s a new product category and people are still trying to figure out if they want one and a lot of people are simply waiting for the 2nd or 3rd release of the product because they don’t see it as a “must have” product right now. They see it as a “like to have” or “maybe I might want it” type product. I give the smart watch category taking another 3+ years to become more a mature product category.

  6. Edison Wrzosek - 8 years ago

    And just in case anyone is wondering, I do believe the WATCH has captured a large chunk of the smartwatch market (if not most of it), but I just can’t stand seeing cooked up numbers and stats that have no way of being proven, such BS.

  7. András Bártházi - 8 years ago

    What about Pebble? They have also sold millions of watches.

    • rnc - 8 years ago

      Last year, they sold 1 million watches, the entire year.


Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.