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IDC: Apple snatches 3% of smartphone users from Samsung

IDC has just released its smartphone market share data for Q2 2015, and at least one thing is clear: Samsung is still struggling, and Apple is still doing really well. The Korean company’s smartphone market share dropped from 24.8% to 21.7% year-over-year, a 3.1 percentage point drop. Conveniently, while other manufacturers made gains as well, Apple’s numbers are up about the same number — 2.4 percentage points year-over-year to 14.1%…

Samsung’s shipments numbered 73.2 million for the second quarter 2015, while Apple’s were markedly lower at 47.5 million, according to IDC. And even though Huawei, Xiaomi, and others are making huge gains as the Chinese smartphone market continues to boom, Samsung and Apple are still the two market leaders by a decent margin. In terms of market share, Huawei, Xiaomi, and Lenovo brought a total of 19% combined. Huawei sold 29.9 million, Xiaomi sold 17.9 million, Lenovo sold 16.2 million, and “others” made up another 152.5 million units.

Samsung’s shipment volumes of 73.2 million units are down from 74.9 million, which is 2.3% drop year-over-year. Apple’s units shipped have spiked, however, up from just 35.2 million in Q2 2014 — marking a notable 34.9% gain. Huawei and Xiaomi also saw notable gains in units shipped, along with the smartphone market as a whole which posted a 11.6% year-over-year growth.

While these numbers are evidence of Apple’s continued growth, it will be interesting to see how things continue to shift as we move into the fall. Apple is preparing to launch its iPhone 6S, which we’ve exclusively reported on, while Samsung is expected to launch the Galaxy S6 Edge+ and the Galaxy Note 5. Other manufacturers are also planning to unveil new handsets in the near future, with the OnePlus 2 right around the corner and Motorola set to hold an event next week to unveil the new Moto X, Moto G, and maybe even a refreshed Moto 360.

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Comments

  1. bhayes444 - 9 years ago

    I don’t see where in this report that Apple took 3% from Samsung. I see that Apple gained 2.4% and Samsung lost 3.1% while other manufacturers gained and lost as well.

    • standardpull - 9 years ago

      I agree. Something like “Samsung market share plummets while Apple and others gain” would be more accurate.

  2. rzozaya1969 - 9 years ago

    Samsung is struggling as there are more device options for people who prefer Android phones. The percentage Samsung lost could have gone to other Android makers. I was looking at a Samsung Prime but went over a Moto G 2nd gen.

    Apple is doing very good and is consistent, but this headline is just assuming too much.

  3. Andrew Coleman - 9 years ago

    YEAH!

    Sent from my iPhone

    >

  4. Rich Davis (@RichDavis9) - 9 years ago

    It would be nice to know what the average selling price for each vendor was since Samsung and others make phones that are considerably cheaper with much lower profit margins.

  5. Robert Wood - 9 years ago

    People moving away from samsung obviously will choose better smartphone than smasung which is iphone. So, that 3.1 gain number came from that.

  6. edfranco1 - 9 years ago

    My current Samsung phone will be upgraded to possibly the iPhone 6s+ or maybe wait for the 7 as soon as its available. I guess that percentage will be changing for both vendors.

Author

Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.