First trailer for former Gawker COO’s ‘Steve Jobs: The Man in the Machine’ documentary released

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Magnolia Pictures and CNN Films today debuted the first trailer for the upcoming biographical film centered around Steve Jobs. “Steve Jobs: The Man in the Machine” was originally premiered earlier this year at SXSW and is spearheaded by director Alex Gibney and executive producer Gaby Darbyshire, who is the former Chief Operating Officer of Gawker Media.

Darbyshire headed up Gawker legal when the media company’s subsidiary Gizmodo bought the iPhone 4 that was “left at the bar” and would have been at the center of the controversy that surrounded the subsequent firestorm with Apple and then CEO Steve Jobs.

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When debuted at SXSW earlier this year, the film was met with a considerable amount of criticism from Apple employees and executives. During the premiere, it was said that Apple employees in attendance walked out due to their displeasure with how Jobs was portrayed. Apple declined to have any involvement in the film and Eddy Cue took to Twitter to voice his frustration.

While the trailer starts out with Jobs introducing the iPhone, seemingly in a positive portrayal, the second half of the trailer is far more negative and dark, focusing on the behind the scenes antics of Jobs. We broke down some of the main focuses of the film earlier this year following its SXSW debut.

The film is set to hit select theaters on September 4th (via Mashable) and will also be released on iTunes and on-demand.


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  1. - 8 years ago

    Oh, Gawker?!

    I’m sure it will be well-researched and fact-based.

    I can’t wait until the end so ti can ask me which Steve Jobs insult I am, or 10 ways to treat my BFFs like Apple employees.

    Oh, God, do I hate Gawker. And Buzzfeed. Just throwing that in.

  2. Everyone at Gawker was/are shitbags – what would anyone expect except some kind of hatchet job?

  3. irelandjnr - 8 years ago

    I want to see this. Jobs was gifted but deeply flawed too. Let’s see both sides. About the only interesting Jobs trailer I’ve seen.

    • 89p13 - 8 years ago

      I agree with you. When SJ was alive, people spoke about what an arrogant bastard he could be. However, once he passed on, if you referred to him that way, you were labeled a hater.

      Steve Jobs was a human – and that means he was not perfect. A genius – yes, I’d say that title fits – but a genius of what? Creating a market or marketing his creations – or a lot of both?

      Steve Jobs’ Apple got there on a lot of people’s creativity, hard work and know how; it seems that Steve Jobs drove and focused all those qualities and forged Apple from all that.

      I for one welcome seeing the whole picture, not just the “Sanitized Late Steve Jobs.”

      • samuelsnay - 8 years ago

        All well and good if the people behind the rebelling aren’t known liars and sensationalist shitheads. Unfortunately, Gawker only employees people from that mold.

      • samuelsnay - 8 years ago

        Retelling, not rebelling*

      • samuelsnay - 8 years ago

        Employs, not employees*

        Jesus Christ, I need a nap.

  4. This trailer looks amazing!! No theater for me. This is a straight iTunes purchase so I can rewind, study, rinse, repeat.

  5. zBrain (@joeregular) - 8 years ago

    finally, a movie where the actor look like steve jobs… and not like magneto…

  6. rob nienburg (@robogobo) - 8 years ago

    looks pretty fair to me.


Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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