Canalys: Xiaomi and Huawei push Apple down into 3rd place in China, but still applying pressure


Apple has lost its top position in smartphone shipments in China, reports Canalys, falling from the #1 slot it achieved in Q4 of 2014 to #3 in Q2 of this year.

Canalys did not reveal Apple’s market share (a number it would like its clients to pay for), stating only that Xiaomi took the top slot with a 15.9% share, with Huawei close behind at 15.7%. A separate market size estimate from Counterpoint, with similar numbers, suggests that Apple’s market share in the country may have fallen to around 12.2% … 

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However, Canalys said that Apple continues to expand its sales activities and that it and Huawei are applying “immense pressure” against Xiaomi, and Counterpoint said that Apple shipments remained strong despite the usual seasonality factor.

Apple reported 112% revenue growth in China during the same quarter. A key difference between Apple and its local competitors in China, of course, is profitability. It was recently reported that Apple takes a full 92% of all the profits made in the entire smartphone industry.

Via CNET. Image Adrian Isén.

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  1. Sven Hanold - 8 years ago

    That folder icon and the notification of this Xiaomi crap is just copied. It is even more ridiculous than the copies Sumsang pushed into the market. They both suck!

    • rogifan - 8 years ago

      It’s shocking how companies can get away with blatant copying. I just saw an Watch sport band replica on Amazon. It looked EXACLY like Apple’s Sport band in every way, including colors. I’m sorry but that should not be legal.

  2. Of course they will buy cheap crap that appears to be better on paper and not in real life. I would never buy anything from these copycats.

    • myke2241 - 8 years ago

      exactly and that is the problem Samsung had in the early days. specs wise they made their phones look better then the iPhone but the reality was far from that. I am really hoping that Apple is planning on taking Xiaomi to task in respect to copying their products. one who copies should never feel safe!

      • silverhawk1 - 8 years ago

        Xiaomi is a Chinese company so doubtful Apple is able to take them to task.

  3. cdm283813 - 8 years ago

    Everyone wants to mention Samsung but I don’t see Samsung in the article. If you think about it Samsung and other Android big names lose as well against cheaper Android devices.
    We already have Chinese flagships costing between $150 to $300. Once Android OEM’s get in a price war Apple will look crazy expensive. So what’s better for Apple; Samsung selling $600 phones or Chinese OEM’s selling sub $200 flagships?
    Because of the $400 Moto X I may switch to Android. Need to confirm if I will retain my $25 Verizon line discount. Time to stop tagging Samsung as public enemy number one.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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